Meiji Oishii Milk Series (Milk Coffee, Milk Tea) Launches "Revenge" Promotion on April 7th, Featuring Voice Actor Takuya Eguchi as "Milk Advocate"

Meiji Co., Ltd. (Headquarters: Tokyo, Japan; Representative Director and President: Bunjiro Yao) is initiating a "Revenge" promotion for its "Meiji Oishii Milk Series (Milk Coffee, Milk Tea)" from April 7, 2026 (Tuesday). This promotion aligns with the national expansion of "Meiji Oishii Milk Coffee" 200ml sales across all channels and the new launch of "Meiji Oishii Milk Tea." The campaign aims to position milk as the primary component of lattes, rather than coffee or tea. Voice actor Takuya Eguchi, known for his strong affinity for milk, has been appointed as the "milk advocate." Through web videos featuring Eguchi's narration, SNS campaigns utilizing his unique self-portraits, and influencer initiatives where invitations from Eguchi are sent, the campaign will highlight milk's deliciousness and significance from various angles. The web video "Milk is the Main Character" featuring Takuya Eguchi will be released. An X (formerly Twitter) present campaign will allow participants to choose whether milk, coffee, or tea is the main character of latte, with 100 winners receiving a 5,000 yen QUO card and a limited special voice message from Eguchi. The "Invitation to the Milk Faction" initiative will send "Meiji Oishii Milk Series" products to influencers with a message from Eguchi, encouraging them to share their experiences on SNS. Takuya Eguchi's profile: Affiliated with 81 Produce, born May 22nd, from Ibaraki Prefecture. Notable roles include Loid Forger in "SPY×FAMILY," Karashi Renma in "Akane-banashi," and Nagi Rokuya in "IDOLiSH7." He is also active as an artist.