Eyewear Exhibition "WORLD OPTICAL FAIR" Updated. Japan's First User-Participatory Eyewear Award "TOKYO EYEWEAR AWARD" to be Held.

The Tokyo Optical Wholesalers Cooperative (organizer) will hold the 58th WORLD OPTICAL FAIR (WOF), an eyewear exhibition with a long history, on April 21 (Tuesday) and 22 (Wednesday), 2026, at the Tokyo Metropolitan Industrial Trade Center Hamamatsucho Building.

Building on 58 years of tradition, the WORLD OPTICAL FAIR is actively introducing new initiatives this year to achieve further development. These include the establishment of the user-participatory award "TOKYO EYEWEAR AWARD," the creation of a new special area where European brands will gather, special talk sessions, and the appointment of official ambassadors, implementing multifaceted updates that go beyond the framework of a conventional B2B exhibition.

■ WORLD OPTICAL FAIR: 58th Year Update

Since its first holding in 1969, the WORLD OPTICAL FAIR (WOF) has served as a core platform supporting distribution as a B2B eyewear exhibition.

And this year, for its 58th edition, the WORLD OPTICAL FAIR dares to undertake a significant update, building on the trust it has cultivated for over half a century.

The purpose is to evolve the closed "business negotiation venue" into a "value co-creation venue" where creators, sellers, and users together discover new value.

As a symbol of this, WOF is launching four update projects.

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【Four Projects to Update WORLD OPTICAL FAIR】

(1)【TOKYO EYEWEAR AWARD 2026】― A New Award "Chosen by Everyone" is Born

For the first time in the 58-year history of the WORLD OPTICAL FAIR, a user-participatory award,

the "TOKYO EYEWEAR AWARD 2026" will be held.

This award introduces an unprecedented participatory judging method, combining on-site voting by exhibition visitors (professional perspective) with general voting by SNS followers (user perspective).

It is attracting significant attention as an "award chosen by everyone."

■ About the TOKYO EYEWEAR AWARD Categories

1. Eyewear Design Category... A category that evaluates products with overall high completeness in terms of design, aesthetic form, trendiness, comfort, and functionality.

2. Kids Category... A category that evaluates overall excellent kids' products, in addition to design, safety, and comfort, including color and size variations tailored to children's growth.

3. Luxury Category... A category that evaluates high-end models suitable for the luxury market, featuring premium materials, rarity, and exclusivity.

4. MADE IN JAPAN Category... A category that evaluates products manufactured in Japan, possessing the excellent craftsmanship and high quality unique to Japanese brands.

5. Accessory Category... A category that evaluates peripheral items that make eyewear more attractive and convenient, such as design, functionality, and improved user experience.

Currently, the final nominations for all 26 products across 5 categories have been decided, and general voting is underway on official SNS.

Your vote will determine the Grand Prix winner.

▼TOKYO EYEWEAR AWARD 2026 Final Nominated Products (Partial Excerpt)▼

*A list of all 26 nominated products is provided at the end of this release.
*Details of nominated products are available on the official Instagram: https://www.instagram.com/worldopticalfair

▼TOKYO EYEWEAR AWARD 2026 Voting Method▼

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(2)【EUROPEAN EYEWEAR SHOW】― 18 Unique European Brands Compete

It has been decided to co-host the "EUROPEAN EYEWEAR SHOW (EES)" for the first time, where carefully selected eyewear brands from various European countries will gather to provide a place to experience international trends firsthand.

18 unique brands embodying European sensibility will gather in the special WOF area.

▼List of Exhibiting Brands at EUROPEAN EYEWEAR SHOW▼

BEVEL / BRUNO CHAUSSIGNAND / Esmont / FACE A FACE / Francis Klein / HENAU /

Johann von Goisern / komorebi / lafont / Monsieur Blanc / Nathalie Blanc / Nina Mûr /

prodesign denmark / RES/REI / TIDOU / TRACTION PRODUCTIONS / Vera Bradley / WOOW

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(3)【Talk Session】― Eyewear Writer Mirei Ito Delves into Trends

On April 21 (Tuesday), the first day of the WORLD OPTICAL FAIR, a special talk session will be held with three participants, including eyewear writer Ms. Mirei Ito, who is active in many media as an eyewear expert, and official ambassadors.

They will delve into the highlights of the TOKYO EYEWEAR AWARD and eyewear trends for 2026 from a professional perspective.

The talk session is scheduled to be held twice in the afternoon. This is a noteworthy special event where visitors can quickly catch this year's trends.

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(4)【Official Ambassadors】― Strengthening SNS Information Dissemination Beyond the Industry

Ms. SAYAKA, the "Eyewear Evangelist," and Ms. Yuka Nakamura, who have strong communication skills compatible with the eyewear industry, have been appointed as the first official ambassadors.

They will actively disseminate information on SNS, report on the exhibition day, and participate in talk sessions to help energize the venue.

They will convey the appeal of the WORLD OPTICAL FAIR to a wider audience, transcending industry boundaries.

▼Official Ambassadors' Live Streams▼

【Related Links】

Eyewear Evangelist SAYAKA's Instagram: https://www.instagram.com/sayakasoul

Yuka Nakamura's Instagram: https://www.instagram.com/_kind_flowers_

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▼TOKYO EYEWEAR AWARD 2026 Full List of 26 Final Nominated Products▼

*Details of nominated products are available on the official Instagram: https://www.instagram.com/worldopticalfair

【Eyewear Design Category (6 products)】

・CAZAL / Cazal 【MOD.7111 Col.002】

・TAKANORI YUGE / Takanori Yuge 【LILY Yellow x Brown】

・TITANOS TOKYO / Titanos Tokyo 【TT009 Col.03】

・design88 / Design Happa 【Product No.: 14 "Come if you can!" Old Green and Red】

・vonBogen / Von Bogen 【XP1608 Col.01】

・lafont / Lafont 【EXQUISE Col.3157J】

【Kids Category (4 products)】

・gosh / Gosh 【gos-1054 Col.2】

・TOMATO GLASSES / Tomato Glasses 【TKEC513 Black】

・V.Design Kids / V.Design Kids 【K231 JUSTIN VE】

・Mondo / Mondo 【6913 BK/ORG】

【Luxury Category (6 products)】

・UNSUIKYO / Unsui Kyo 【Scion M2 RS】

・CAZAL LEGENDS / Cazal Legends 【MOD.050 Col.003】

・KUJO 【KT231Y K18 White Tortoiseshell】

・Grail Works / Grail Works 【GW-2601TP Tortoiseshell】

・Chopard / Chopard 【VCHM69J Col.0L27】

・TC Case 【EL-40 Italian Leather Case】

【MADE IN JAPAN Category (6 products)】

・TAKANORI YUGE / Takanori Yuge 【PASSION Pink x Brown】

・Ti-feel / Ti-feel 【FIKA Col.25/23】

・Haku / Haku 【Haku-12record (S) Silver】

・Putri / Putri 【EP-941 Col.002】

・Masaki Matsushima D3 / Masaki Matsushima D3 【MF3D-105 Col.1】

・MASTER PIECE / Master Piece 【MP-3291】

【Accessory Category (4 products)】

・ANY DI / Any Di 【Sun Cover Ribbon】

・GLASSES HOUSE+ / Glasses House+ 【GHP-904 Smart Glasses】

・design88 / Design Happa 【Devil's Hand Glasses Holder】

・Pearl 【Glasses Clip ET-2】

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■ The 58th WORLD OPTICAL FAIR Overview

【Dates】

April 21 (Tuesday) - 22 (Wednesday), 2026

【Hours】

21st (Tuesday) 9:30–18:00

22nd (Wednesday) 9:30–17:00

【Venue】

Tokyo Metropolitan Industrial Trade Center (Hamamatsucho Building) 3rd and 4th Floor Exhibition Halls

Tokyo Portcity Takeshiba Office Tower, 1-7-1 Kaigan, Minato-ku, Tokyo

【Organizer】

Tokyo Optical Wholesalers Cooperative

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■ About Tokyo Optical Wholesalers Cooperative

Established in 1925, the Tokyo Optical Wholesalers Cooperative is an industry organization composed of eyewear wholesalers in Tokyo, working to develop eyewear distribution and strengthen the market foundation.

It organizes one of Japan's leading eyewear exhibitions, the "WORLD OPTICAL FAIR," and significantly contributes to the revitalization of the industry by showcasing the latest eyewear and creating business opportunities.

■ Company Profile

Name: Tokyo Optical Wholesalers Cooperative

Representative: Kazumi Yabushita (Chairman)

Location: 2-13-21 Shitaya, Taito-ku, Tokyo

HP: https://www.meganeorosi.com

■ Contact for this PR

Contact: Sudo Co., Ltd.

Email: sudo-opt@mbr.nifty.com