Toward a Society Where Dogs and People Vitalize Regions Together—Realizing a 'Coexistence Infrastructure' Through Pet Tourism

Medist Pet Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; CEO: Toshinari Ishizaka) is taking on a future vision to realize a society where dogs and people can live more freely and richly together. This press release is part of the 'April Dream' project.

### Our Dream: Making a 'Pet-Friendly Society' the Norm
In Japan, pets have become widely recognized as family members. However, the infrastructure for travel, such as accommodation readiness and regional environment preparation, remains fragmented. We aim to change this and make a pet-friendly society a standard reality.

### The Wish Behind the Platform 'inutococo'
'inutococo' is a new social infrastructure centered on pet tourism. It functions as a hub connecting various stakeholders: dog owners, accommodations, service providers, restaurants, tourist spots, and local events. Beyond providing lodging information, it re-edits Japan's seasonal nature, local culture, and specialties from the perspective of 'experiencing with a dog.'

### Our Journey So Far
We have collaborated with guide dog training centers and animal rescue organizations, planning adoption events and original goods. Through these activities, we have felt the immense value pets bring to people—smiles, peace of mind, and regional connections through walks. These efforts also provide educational opportunities for children to learn about the importance of life.

### Potential Seen Through Nationwide Connections
Through pet events like the 'KIBA Wan-Nyan HAPPY Fest' and our media business, we have witnessed the deep bond between owners and their pets. Our next challenge is to expand this bond into a broader field where traveling with pets generates regional touchpoints, contributing to society through consumption and exchange, leading to regional revitalization.

### Toward a Coexistence Social Infrastructure
By visualizing information through user reviews and promoting two-way communication with businesses, we will continuously support the improvement of pet-friendly environments. As a participatory platform, we aim to build an infrastructure where people, pets, and regions enhance each other's value.

### Medist Pet's Challenge
Our challenge is to spread the norm that traveling with a pet is an action that creates social value. Through 'inutococo,' we will work to help revitalize all of Japan by connecting people, pets, and regions.

### About inutococo
The site is scheduled to open in late April 2026 as an information site for dog-friendly accommodations. It aims to provide information and services that contribute to the expansion of pet tourism.
URL: https://inutococo.com/lp/