Official Launch of "Cocobaby Ninkatsu Navi"! A New Platform Acting as a "Compass of Life" for Everyone Facing Infertility Treatment

Medience Inc. (Headquarters: Kyoto, Representative: Fumihiro Ikegami) officially launched the comprehensive information site "Cocobaby Ninkatsu Navi" on April 1, 2026, for those facing infertility treatment, which had been in pre-operation.

This site integrates highly reliable information based on medical data (evidence) and a medical supervision team of reproductive medicine specialists and embryologists, with stories that resonate with the hearts of the individuals involved, and an ethical perspective that respects diverse choices, aiming to become a new "guidepost" for fertility efforts and infertility treatment.

## Why is Cocobaby Ninkatsu Navi needed now?
In Japan, it is said that "1 in 5.5 couples has experienced infertility," and it is not uncommon for total treatment costs to exceed 1.5 million yen. Despite advances in medical technology, "invisible suffering" remains among the challenges faced by those involved, such as:

- Psychological burdens like loneliness, anxiety, and self-denial
- Fixation on the value that "pregnancy = success"
- Lack of information regarding options other than treatment
- An environment where it is difficult to find truly reliable information due to commercialized advertising

Cocobaby Ninkatsu Navi was born as a new form of media that directly addresses these "difficult-to-verbalize worries" and "information gaps," emphasizing mental care and diversity.

## What are the site's features?
The features of Cocobaby Ninkatsu Navi are built upon the following five pillars.

① AI Navigation
A proprietary AI stays by your side 24 hours a day, 365 days a year.
- Fertility diagnosis
- Point-by-point explanation of medical information
- Emotional care
- Prompts for introspection
We will develop and share a "companion AI" that delivers the necessary information and dialogue when needed.

② Well-being Tracker (Under Development)
Rather than making pregnancy the sole goal, this visualizes happiness from the four axes of "body, mind, human relationships, and outlook on life."
It is equipped with features that closely follow physical and mental changes, such as SOS alerts when stress rises and monthly trend graphs.

③ Equal Presentation of Diverse Options
It does not treat pregnancy through medical intervention as the only "success," but respects all five paths:
- Pregnancy through medical intervention
- Adoption/Foster care
- Third-party donation
- Temporary suspension/termination of treatment
- A life without children