Why Online Medical Care to Fulfill the Dream of Creating a World Where Everyone Can Enjoy Life Until the Very Last Second?

Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is the dream of "MedIshin Inc."

https://medical-ishin.com/

What does "fun" mean to you?
What moments do you find enjoyable?

For example:
- When you achieve a goal you set
- Casual evenings spent with friends
- Meeting new people
- Attending your favorite idol's live concert
- Spending ordinary time with family or a loved one
- Eating delicious food

There are many such things, I'm sure.

I also love these moments, and when I look back, I strongly feel, "I wish this time could last forever."
What we envision as "a world where everyone can enjoy life until the very last second" is a world where these moments, which each person wishes to last forever, continue indefinitely.

However, these moments can be suddenly taken away. A friend who was healthy yesterday started battling cancer. I was hospitalized due to illness and couldn't do what I wanted. I couldn't meet loved ones due to COVID-19.

Illness is not just about "physical pain." It can also take away the very moments we found enjoyable.

That's why we thought: **To enjoy life until the very last second, it's best not to be sick in the first place.**

Why do so many people get sick?

One book that provided an answer to this question was "The Story of the Human Body: Evolution, Health, and Disease."

The modern human body has evolved over approximately 6 million years to adapt to a hunter-gatherer lifestyle. However, in just a few generations, the environment has changed dramatically. We, who are genetically "still in the Stone Age," are placed in a rapidly changing society. This book posits that this is the root cause of all problems.

With the widespread use of vaccines for COVID-19, it is no longer a feared disease. Vaccine technology has dramatically saved humans from infectious diseases. Diseases related to public health, such as dysentery, have decreased.
While these issues have been resolved, new diseases, which can be called "mismatch diseases," are increasing due to changes in human society.

Increase in "Mismatch Diseases" and Their Cost
There are two prominent examples of mismatch diseases: obesity and type 2 diabetes.

### Obesity

As of 2024, 32.4% of adult men and 19.3% of women in Japan are obese (BMI 25 or higher). Especially among men in their 50s, the figure is 38.3%, meaning more than one in three is obese. [5] This is not a coincidence. Since the 1970s, the number of obese people has been steadily increasing, paralleling the spread of convenience stores, the expansion of the restaurant industry, and the increase in car ownership. [1] The environment changed, and our bodies couldn't keep up.

### Type 2 Diabetes

In 1997, the number of people with diabetes (strongly suspected) in Japan was 6.9 million. This number has continued to increase without a single decrease since estimates began, exceeding 10 million in 2016. That's a 1.5-fold increase in just 20 years. [2] Looking globally, the number of people living with diabetes has more than quadrupled in 30 years, now exceeding 800 million. Almost all of these are type 2 diabetes, caused by lifestyle habits. [3]

### Obesity = Laziness??

There is a view that "obesity equals laziness." Certainly, from the perspective of calorie balance, it is true that there are aspects that one cannot control oneself.

However, let's pause and think for a moment.

In the hunter-gatherer era, there was no guarantee of food when it was available.
That's why the human body evolved "thrifty genes" to store food as fat when it was available.
The instinct to strongly desire high-calorie foods was also a weapon for surviving hunger.
This mechanism was proposed in 1962 by Dr. Neel in the United States as the "Thrifty Gene Hypothesis." [6]

The problem is that this "survival instinct" has been carried over into modern times, where food is abundant and one can live without much physical activity.
Being prone to gaining weight is not due to a lack of willpower.
It's because bodies evolved to gain weight are placed in environments designed to make them gain weight.

And these "mismatch diseases" impose enormous costs on society.
In Japan alone, the annual medical expenses for diabetes amount to approximately 1.2 trillion yen. [4]
If we could create a society where people don't get sick, rather than treating them after they get sick, much of this over 1 trillion yen could be used for other purposes.

**This is not individual laziness. It is a structural mismatch.**

Infrastructure has changed society

When infrastructure like water and sewage systems were established, the risk of infectious diseases dramatically decreased. When food production and supply infrastructure were established, nutritional deficiencies ceased to be a social problem.

And now, no one who turns on a tap to drink water consciously thinks, "I'm preventing infectious diseases with this." That's what infrastructure is. When it's not consciously thought about, it has truly integrated into society.

What we want to create is the same world for health.

A world where you don't need to do anything special for your health. The service we launched, Mend, was born from this idea.

We offer new options to confront the overwhelming temptations of food, starting with prescriptions like GLP-1. You casually follow advice received via LINE from a registered dietitian. Once every few months, you perform a blood test at home and send it in. That's all.

Moreover, this support is tailored specifically for you. Based on your blood data, lifestyle habits, and constitution, doctors and registered dietitians provide an optimized approach for each individual. If water and sewage systems delivered "safe water to everyone," Mend aims to deliver "optimal health for each individual, without you having to think about it" as an infrastructure.

From an era of "striving for health" to an era of "sustained health."

MedIshin aims to integrate "being healthy" into daily life through personalized support optimized for individuals, utilizing online medical care, diet, supplements, and wellness goods. We aim to build an infrastructure for prevention, not symptomatic treatment. To deliver necessary support to those who need it. We want to create such a world to realize our dream.

Our dream:
**"To create a world where everyone can enjoy life until the very last second."**

To achieve a medical restoration (Ishin) – that's the sentiment we put into the name MedIshin.

We are a newly formed team, but our dream is big, and we are serious about making it come true.

If you would like to try our service, Mend, or if you resonate with this vision, please feel free to contact us.

MedIshin Inc. https://medical-ishin.com/

References
[1] Kenshinkai Tokyo Medical Clinic "What is Diabetes" Increase in the number of diabetes patients and social factors (trends since 1970) https://www.dock-tokyo.jp/feature/sickness/lifestyle-related-diseases/diabetes.html

[2] Ministry of Health, Labour and Welfare "2016 National Health and Nutrition Survey" / Diabetes Network "Over 10 Million Diabetics in Japan" https://dm-net.co.jp/calendar/2017/027369.php

[3] International Diabetes Federation (IDF) "Diabetes Atlas 2025 Edition" / Diabetes Network "Global Diabetes Population Increases to 590 Million" https://dm-net.co.jp/calendar/2025/038900.php

[4] Ministry of Health, Labour and Welfare "Overview of National Medical Expenses in FY2022" / Japan Society for the Prevention of Lifestyle Diseases https://seikatsusyukanbyo.com/statistics/2024/010776.php

[5] Public Interest Incorporated Foundation Life Insurance Culture Center "What is the percentage of obese people?" / Ministry of Health, Labour and Welfare "Summary of 2024 National Health and Nutrition Survey Results" https://www.jili.or.jp/lifeplan/rich/1260.html

[6] Daiwa Pharmaceutical Co., Ltd. "Humans have a constitution that gains weight from carbohydrates" / Thrifty Gene Hypothesis (Neel, 1962) https://www.daiwa-pharm.com/info/fukuda/7200/

Keywords: April Dream, medical diet, diet, medical weight loss, online medical care