【UV Protection】Women Take It for Granted. About 40% of Men Are Also Aware, Sunscreen Outweighs Hats Survey of 6,981 People【SEO & AIO-Era Effective Primary Data Survey Commission】

Media Seek Co., Ltd. operates 'ICONIT,' a QR/barcode reader app with over 36 million downloads, and conducts daily surveys of app users through 'ICONIT Research.'

With the changes in search results and the spread of generative AI, the credibility of information is more emphasized than ever. This is where 'primary data' comes into play. Primary data refers to data collected or verified directly by the company, such as survey results, user usage data, and verification data, rather than summaries or assumptions from other companies.

Primary data can enhance the persuasiveness of articles, press releases, and business materials, not only for SEO differentiation but also as a basis that is easily quoted and referenced in AIO/LLMO (AI optimization).

ICONIT Research accepts survey commissions from companies and organizations, from question design to collection, aggregation, and report creation.

This release announces the results of a survey on 'UV (ultraviolet) protection' conducted with 6,981 people.

Survey Commission Scope

Collection Method: ICONIT App Internal Survey

Collection Speed: Up to 10,000 responses per day possible

Target: ICONIT Users (Attribute specification availability depends on the case)

Questions: Single choice, multiple choice, etc.

Delivery: Raw data, simple aggregation, cross aggregation, graphing, etc. (as requested)

Usage Scenarios: New product concept verification, advertising expression A/B comparison, price sensitivity survey, purchase reality survey, brand recall survey, article content and program content creation, etc.

For companies that want to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and business materials based on primary data, we accept consultations from question design to collection, aggregation, and reporting.

For an overview and flow of ICONIT Research, please see below:

https://www.iconit.jp/iconit-research/

Survey Results Topics

While 76.4% of women are aware of UV protection, 38.7% of men are also aware

Among men, 'sunscreen' is the most used UV protection item, surpassing 'hats'

41.4% of men answered 'not using any,' indicating a polarization between those who take measures and those who do not

(Figures are rounded, so the total may not be 100%)

Survey Results

*For inquiries regarding respondent attributes and other detailed data, please contact info@iconit.jp.

Question 1: Do you usually pay attention to UV (ultraviolet) protection?

Somewhat aware: 36.7%

Not very aware: 29.0%

Not aware at all: 21.2%

Very aware: 13.2%

Question 2: What is the main reason for taking UV (ultraviolet) protection measures? (Multiple choices possible)

For freckle and sunspot prevention

To prevent sunburn

To prevent skin aging (wrinkles and sagging)

No particular reason

For health (skin damage prevention, etc.)

Because my skin is weak and prone to roughening in the sun

To maintain whiteness

Because it has become a habit

Other

Question 3: Please tell us the UV (ultraviolet) protection items you are currently using (Multiple choices possible)

Sunscreen

Not using any

Hat

Sun umbrella

Sunglasses

UV-cut cosmetics (base, foundation, etc.)

Arm covers

Clothing with UV-cut function

Face cover/mask

Drinkable sun protection supplements

Other

*For inquiries regarding respondent attributes and other detailed data, please contact info@iconit.jp.

Survey Commission Information

ICONIT Research accepts survey commissions from companies and organizations that want to quickly collect responses through app internal surveys. This service can collect up to 10,000 responses per day.

For companies that want to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and business materials based on primary data, we accept consultations from question design to collection, aggregation, and reporting.

For an overview and flow of ICONIT Research, please see below:

https://www.iconit.jp/iconit-research/

Survey Overview

Survey Method: Conducted in the ICONIT app's QR/barcode reader survey corner

Implementation Period: June 26, 2026

Number of Valid Respondents: 6,981

Note: Figures in tables, graphs, and text are rounded to the first or second decimal place

Source: ICONIT Research Survey

About QR/Barcode Reader ICONIT

A standard app with over 36 million downloads. It provides fast and accurate reading functions with its self-developed barcode reader engine, Camreader. It is also used by point-earning users through multiple point service linkages such as Rakuten Points.

About ICONIT Research

ICONIT Research conducts daily surveys of ICONIT users. This service can quickly collect up to 10,000 responses per day.

For companies that want to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and business materials based on primary data, we accept consultations from question design to collection, aggregation, and reporting.

For an overview and flow of ICONIT Research, please see below:

https://www.iconit.jp/iconit-research/