【Ultimate Choice】Smartphone Emergency: '1% Battery' vs 'Data Speed Limit' — Which One Do You Tolerate More? Survey of 7,146 People [Primary Data & Custom Survey Services for the SEO/AIO Era]

MediaSeek Inc. operates 'ICONIT Research,' a daily survey platform within its QR/barcode reader app 'ICONIT,' which has surpassed 36 million cumulative downloads.

In recent years, with evolving search results and the rise of generative AI, the need for credible, verifiable sources of information has become more critical than ever. This has led to growing attention on 'primary data'—data collected directly by a company through firsthand research, rather than relying on third-party summaries or speculation. This includes survey results, user behavior data, and experimental findings.

Primary data enhances the credibility of articles, press releases, and sales materials. It not only differentiates content in SEO but also serves as a reliable, citable source in AIO/LLMO (AI Optimization) contexts.

ICONIT Research offers end-to-end survey services for businesses and organizations, including questionnaire design, data collection, analysis, and reporting.

This press release shares the results of a survey titled 'Ultimate Choice: Smartphone Emergency Edition,' conducted with 7,146 respondents.

Survey Service Overview

Data Collection Method: In-app surveys within the ICONIT app

Collection Speed: Up to 10,000 responses per day

Target Audience: ICONIT app users (demographic targeting available upon request)

Question Types: Single choice, multiple choice, etc.

Deliverables: Raw data, simple tabulation, cross-tabulation, graphs (customizable)

Use Case Examples: New product concept testing, A/B testing of ad copy, price sensitivity research, purchase behavior analysis, brand awareness surveys, content creation for articles and TV programs, etc.

For companies aiming to strengthen the credibility of articles, videos, social media posts, press releases, white papers, and sales materials using primary data, we offer full support from questionnaire design to data collection, analysis, and reporting.

Learn more about ICONIT Research and the service process here: https://www.iconit.jp/iconit-research/

Key Survey Findings

When faced with a smartphone emergency, approximately 70% of respondents chose 'data speed limit' over '1% battery'

Those tolerating data speed limits cited 'ability to communicate and make electronic payments' as the top reason

Those preferring 1% battery cited 'easier to accept when the phone shuts down' as the main reason

(Note: Percentages may not total 100% due to rounding)

Survey Results

※ For inquiries about respondent demographics or additional data, please contact info@iconit.jp

Question 1: In a smartphone emergency, which situation can you still tolerate?

Data speed limit (extremely slow connection): 70.8%

1% battery remaining (no charging available): 29.2%

Question 2: For those who selected '1% battery remaining (no charging available)' in Q1 — What is the main reason you can still tolerate this?

It's easier to accept once the phone shuts down

It's less frustrating than data speed limits

It's a good opportunity to disconnect from the smartphone

As long as I can make a final call, it's fine

Other

Question 3: For those who selected 'data speed limit (extremely slow connection)' in Q1 — What is the main reason you can still tolerate this?

Even if slow, I can still communicate and make electronic payments

If the phone dies, I’ll be in trouble during emergencies

I can still search for information, even if it takes time

I can still use it as a clock or camera

Other

※ For inquiries about respondent demographics or additional data, please contact info@iconit.jp

Survey Service Offering

ICONIT Research offers custom survey services for businesses and organizations seeking to quickly gather responses through in-app surveys. The service can collect up to approximately 10,000 responses per day.

For companies aiming to enhance credibility in articles, videos, social media, press releases, white papers, and sales materials using primary data, we support the entire process from questionnaire design to data collection, analysis, and reporting.

Learn more about ICONIT Research and the service process here: https://www.iconit.jp/iconit-research/

Survey Overview

Method: In-app survey within the ICONIT QR/barcode reader app

Date Conducted: May 31, 2026

Valid Respondents: 7,146

Note: Figures in tables, graphs, and text are rounded to the first or second decimal place

Source: ICONIT Research Survey

About ICONIT QR/Barcode Reader

A popular app with over 36 million cumulative downloads. Features the proprietary Camreader barcode scanning engine for fast and accurate reading. Integrated with multiple point reward services such as Rakuten Points, making it popular among 'point-hunting' users.

About ICONIT Research

A daily survey research platform targeting ICONIT app users. Capable of quickly collecting up to 10,000 responses per day.

For companies aiming to strengthen the credibility of articles, videos, social media posts, press releases, white papers, and sales materials using primary data, we offer full support from questionnaire design to data collection, analysis, and reporting.

Learn more about ICONIT Research and the service process here: https://www.iconit.jp/iconit-research/