Smartphone Case Survey: Nearly 90% are 'Case Users' Primarily for 'Protection', While Non-users Cite 'Cost' - Insights from 7,756 Respondents

MediaSeek Inc. operates 'ICONIT Research,' which conducts daily surveys among users of its QR/barcode reader app, 'ICONIT,' which has accumulated over 36 million downloads.

In recent years, due to changes in search results and the spread of generative AI, the evidence supporting information reliability has become more important than ever. This is why 'primary data' is attracting attention. Primary data refers to data gathered or verified directly by a company—rather than summaries or speculations from others—including survey results, user usage data, and verification data.

Primary data enhances the persuasiveness of articles, press releases, and sales materials, serving not only to differentiate SEO but also as evidence easily cited and referenced in AIO/LLMO (AI optimization).

ICONIT Research accepts survey commissions for companies and organizations, providing support from questionnaire design to data collection, aggregation, and report creation.

In this release, we present the results of an awareness survey regarding 'smartphone case' usage conducted among 7,756 people.

Survey Commission Scope:

- Collection Method: In-app survey within ICONIT
- Collection Speed: Up to 10,000 responses can be collected in one day
- Target: ICONIT users (Attribute selection availability is negotiable based on the project)
- Questions: Single choice, multiple choice, etc.
- Delivery: Raw data, simple tabulation, cross-tabulation, visualization, etc. (as requested)

Usage Examples: New product concept verification, ad creative AB testing, price sensitivity surveys, purchase behavior surveys, brand awareness surveys, content creation for articles or shows, etc.

Survey Results Topics:

- 85.4% of users 'use' covers or cases for their smartphones.
- The primary reason for using a case is 'wanting to protect the device from scratches or impact.'
- The top reason for not using a case is 'not wanting to spend money on covers.'

Survey Results:

Q1: Do you use a cover or case on your smartphone?
- Use: 85.4%
- Do not use: 14.6%

Q2: Reasons for using a cover? (Multiple answers allowed)
- Want to protect from scratches/impact
- Non-slip, makes it easier to hold
- Storage functions (like notebook type) are convenient
- Want to enjoy favorite designs or characters
- Just because (everyone else has one)
- Other

Q3: Reasons for not using a cover? (Multiple answers allowed)
- Do not want to spend money on covers
- Dislike the extra weight/thickness
- See no necessity for it
- Concerned about poor heat dissipation
- Want to utilize the original design/color of the phone
- Other

Survey Overview:

- Method: Conducted via the in-app survey corner of the QR/barcode reader ICONIT
- Period: April 27, 2026
- Valid responses: 7,756
- Source: Survey by ICONIT Research