[May 28 is Fireworks Day] While many prefer watching, 'Senko Hanabi' is the clear favorite for handheld fireworks. Survey of 7,360 people ahead of summer [Primary data and survey services for the SEO/AIO era]

MediaSeek Inc. operates 'ICONIT Research,' which conducts daily surveys within its QR/barcode reader app 'ICONIT,' boasting over 36 million total downloads. In recent years, due to changes in search results and the spread of generative AI, evidence supporting the reliability of information has become more important than ever. This is where 'primary data' comes into focus. Primary data refers to data collected or verified directly by the company itself, rather than summaries or speculations from others, including survey results, user behavior data, and verification data. Primary data enhances the persuasiveness of articles, press releases, and sales materials, and can be used not only for SEO differentiation but also as evidence that is easily cited and referenced in AIO/LLMO (AI optimization). ICONIT Research accepts survey commissions for companies and organizations, offering support from questionnaire design to collection, aggregation, and report creation. In this release, we announce the results of a survey on 'fireworks' conducted with 7,360 people. (Survey details omitted) ICONIT Research provides survey services for companies and organizations that want to collect responses quickly through in-app surveys. It is a service capable of collecting up to 10,000 responses in a single day. We are available for consultations on questionnaire design, collection, aggregation, and reporting for companies looking to enhance the persuasiveness of their articles, videos, SNS posts, press releases, white papers, and sales materials based on primary data.