Approximately 40% of users report seeing 'anti-social media posts' either 'sometimes' or 'often'! Realities of exposure and posting habits revealed in a survey of 8,612 people [Contracted survey services for primary data effective in the SEO/AIO era]

Media Seek, Inc. operates 'ICONIT Research,' which conducts daily surveys of app users within its QR/barcode reader app 'ICONIT,' which has over 36 million cumulative downloads.

In recent years, due to changes in search results and the spread of generative AI, evidence supporting the reliability of information has become more important than ever. This is why 'primary data' is gaining attention. Primary data refers to data obtained directly by a company through its own collection or verification—rather than summaries or speculations from other sources—and includes survey results, user usage data, and verification data.

Primary data enhances the persuasiveness of articles, press releases, and sales materials, and can be used not only for SEO differentiation but also as evidence that is easily cited and referenced in AIO/LLMO (AI Optimization).

ICONIT Research accepts survey commissions for companies and organizations, offering support from questionnaire design to collection, aggregation, and report creation.

This release announces the results of a survey conducted on 8,612 people regarding their exposure to and awareness of critical posts on social media.

Scope of Survey Contracting Services

• Collection method: In-app survey on ICONIT
• Collection speed: Up to 10,000 responses per day possible
• Target: ICONIT users (consultation required for specific demographic targeting)
• Question types: Single choice, multiple choice, etc.
• Delivery: Raw data, simple tabulations, cross-tabulations, graphing, etc. (as requested)
• Use cases: New product concept verification, ad creative A/B testing, price sensitivity surveys, purchase behavior surveys, brand recall surveys, article/program content production, etc.

For companies looking to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials using primary data, we offer consultation from questionnaire design to collection, aggregation, and reporting.

For an overview of ICONIT Research and the workflow for commissions, click here: https://www.iconit.jp/iconit-research/

Survey Highlights

• 'Sometimes' was the most common response at 32.1%
• 34.6% feel 'uncomfortable' seeing critical posts
• 76.6% have 'never posted' such content themselves

(Figures are rounded, so totals may not equal 100%)

Survey Results

■ Question 1: Do you see critical comments or posts (so-called 'anti-posts') directed at others or celebrities on social media?

• Often: 11.5%
• Sometimes: 32.1%
• Rarely: 32.8%
• Never: 23.6%