Media Square Launches "QRDX" QR Code Management Platform for Enterprises, Transforming QR Codes from "Create and Done" to "Managed Digital Touchpoints"

Media Square Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takuya Okawa) will begin offering "QRDX," an enterprise QR code management platform, on April 20, 2026. While QR codes are widely used as important digital touchpoints in corporate marketing and store operations, traditional QR codes often become obsolete after campaigns due to their inability to change destination URLs. QRDX aims to evolve QR codes into "manageable digital touchpoints" that can be continuously utilized. It allows for post-creation changes to destination URLs and dynamic content switching based on conditions such as period, day of the week, time zone, and location information, enabling strategic operation of a single QR code. Key features include: 1. Ability to change QR code destination URLs after issuance, eliminating the need for reprinting and reducing costs. 2. "QR Planner" for conditional control, allowing multiple routing designs from a single QR code (e.g., special pages during campaigns, different information on weekdays/weekends, switching to guidance pages outside business hours, location-based information). 3. Centralized management screen for multiple QR codes, optimized for corporate use, preventing reliance on specific individuals. QRDX can be utilized in commercial facilities (sales/event information, facility guidance), marketing (campaign pages, dynamic advertising), and store operations (menu updates, time-based information). Media Square Inc. was established on August 31, 2006, with Takuya Okawa as Representative Director. Its business includes digital promotion support and the planning, development, and operation of "SMARTCROSS," "hanaco," and "QRDX."