Mazrica Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director CEO: Eiji Kurosa; hereinafter, "the Company") announces the addition of a new feature, "Power Chart," to its sales-specialized AI corporate database "Mazrica Target." This feature visualizes the organization, people, and relationships within client companies.
With the addition of this feature, teams can now share and update the decision-making structure in B2B sales, where multiple stakeholders are involved, enabling more strategic sales activities.
Background of the New Feature Addition In B2B sales, behind every decision, there are judgments from multiple departments and stakeholders. Accurately understanding their relationships and influence significantly impacts outcomes.
However, traditional CRMs, while capable of accumulating "information per person" such as business card details and negotiation history, could not visualize the "structure" of how these individuals are connected within the organization and who influences decision-making.
Addressing this challenge, the Company developed the new "Power Chart" feature, which expresses the "structure of people and relationships" within client companies as a single diagram, allowing it to be shared across the entire sales team.
Overview of the New Feature "Power Chart" The Power Chart is a feature that visualizes the organizational structure, people, and relationships of client companies in a single diagram, supporting the understanding of decision-making processes in sales activities. On the chart, roles involved in decision-making, relationships with one's own company, and connections between individuals can be organized.
Furthermore, by continuously updating information obtained through negotiations, customer understanding can be accumulated as a common asset for the team, independent of individual experience. One of its characteristics is that it can be utilized consistently from preparation before negotiations to relationship building after order reception.
Future Outlook Mazrica views sales activities not merely as case management but as a "process of accompanying customer decision-making," and is promoting product development to enhance its quality.
Starting with the newly added Power Chart, we will further strengthen the accumulation and utilization of "structural data" such as client company organization, people, and relationships. In the future, by combining this information with AI, we plan to evolve into providing support for designing decision-making processes, such as "who to approach, in what order, and how."
Mazrica will continue to transform the way sales are conducted through the collaboration of AI and humans, aiming to realize an environment where customers can make better decisions.
Sales-Specialized AI Corporate Database "Mazrica Target" Mazrica Target is a sales AI tool that transforms corporate information and data into "valuable sales assets." It integrates web-based external data and SFA/CRM internal data with a database of 5.6 million companies, automatically identifying "companies to approach now" and "compelling proposal content." AI-generated, company-specific proposal stories can be output to PowerPoint with a single click. This reduces time spent on company research and document creation, allowing sales professionals to focus on "customer dialogue and problem-solving," where they should truly concentrate.
Company Overview Company Name: Mazrica Inc. (https://mazrica.com) Headquarters: Frontier Higashi-Nihonbashi 6F, 2-7-1 Higashi-Nihonbashi, Chuo-ku, Tokyo Representative: Eiji Kurosa, Representative Director CEO Established: April 30, 2015 Business Activities: Development and provision of AI solutions
Mazrica Inc. upholds the vision of "creating an environment where people can work creatively and playfully," and through the development and provision of AI solutions, supports the creation of an environment where working people can focus on "thinking for themselves and making decisions."
Currently, focusing primarily on the sales and marketing domains, we are addressing on-site challenges and developing and providing the following AI solutions:
Sales support tool "Mazrica Sales" that anyone can use to achieve results Sales-specialized AI corporate database "Mazrica Target" Marketing AI agent "Mazrica Engage" Marketing automation "Mazrica Marketing" Japan's first digital sales room "Mazrica DSR"
▶︎Business knowledge media "Mazrica Business Lab." that solves organizational business challenges https://product-senses.mazrica.com/senseslab
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: Mazrica Target / Mazrica Sales