Maxell, Ltd. (Stock Code: 6454), which aims to make lives and work around the world easier and more enjoyable through its corporate vision, has commenced handrail advertisements on various Toei Subway lines starting March 2026. The advertisement period will be for one year.
Background of Stapler Staple Package Handrail Advertisements
Among Maxell's product lineup, the image of "stapler staples with green packaging" is strongly held by many. However, the company's business extends beyond stationery and office equipment to include a wide range of products such as construction tools like nail guns and rebar tiers, as well as housing equipment such as bathroom dryers.
This advertisement aims to leverage the familiar image of stapler staples to inform the public that Maxell is a company with a broad range of businesses. The advertisements will be displayed for one year on four Toei Subway lines, which are used by many commuters and students. By encountering handrail advertisements that use the motif of familiar packaging seen in workplaces and schools, we aim to spark interest and increase corporate recognition.
Handrail Advertisement Details
The advertisements are displayed on two cars of one train set on each of the Toei Asakusa Line, Mita Line, Shinjuku Line, and Oedo Line (four cars on the Shinjuku Line). Please take a look when you have the opportunity to ride.
<img src="https://prcdn.freetls.fastly.net/release_image/72040/66/72040-66
FACT BOX
- Source: PR TIMES
- Category: News