[Matsuya] 4th Installment of Matsuya's 60th Anniversary Project: Launch of 'Matsuya's Selectable 60-Type Lunch Set'
Key facts
- [Matsuya] 4th Installment of Matsuya's 60th Anniversary Project: Launch of 'Matsuya's Selectable 60-Type Lunch Set'
- Matsuya Foods is launching a 'Selectable 60-Type Lunch Set' to celebrate its 60th anniversary starting April 7, 2026. Customers can combine 6 mains and 10 sides for 530 yen and up, including the new 'Uma-Toma Cheese Gyu-meshi'.
- Source: PR Times
- Date: April 3, 2026
Direct answer
Matsuya Foods is launching a 'Selectable 60-Type Lunch Set' to celebrate its 60th anniversary starting April 7, 2026. Customers can combine 6 mains and 10 sides for 530 yen and up, including the new 'Uma-Toma Cheese Gyu-meshi'.
- Citation
- [Matsuya] 4th Installment of Matsuya's 60th Anniversary Project: Launch of 'Matsuya's Selectable 60-Type Lunch Set' (April 3, 2026), PR Times
- Source
- PR Times
- Date
- April 3, 2026
Matsuya Foods is launching a 'Selectable 60-Type Lunch Set' to celebrate its 60th anniversary starting April 7, 2026. Customers can combine 6 mains and 10 sides for 530 yen and up, including the new 'Uma-Toma Cheese Gyu-meshi'.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 00:00
- 🔍 Collected: April 2, 2026 at 19:36
- 🤖 AI Analyzed: April 21, 2026 at 05:28 (441h 51m after Collected)
Matsuya Foods Co., Ltd. (Headquarters: Musashino, Tokyo; President: Kazutoshi Kawarabuki) announces the launch of the 'Matsuya's Selectable 60-Type Lunch Set' at 'Matsuya' locations serving beef bowls, curry, set meals, and other bowls, starting at 11:00 AM on Tuesday, April 7, 2026.
■In honor of the 60th anniversary, there are 60 combinations to choose from with 6 main dishes and 10 side dishes!
Bringing 'excitement' to your daily lunch!
We developed the menu with the concept of 'never getting tired even if you come every day.' Exclusively during the lunch time of 11:00 to 15:00, we have realized an overwhelming variety at a great value price. You can freely choose your combination according to your mood and preference for the day. In the case of a regular beef bowl and side combination, you can enjoy lunch at an affordable price starting from 530 yen.
Selectable Mains (6 types): Beef Bowl, Spicy Green Onion and Egg Beef Bowl with plenty of green onions, Daikon Radish with Ponzu Sauce Beef Bowl,
Kimchi Beef Bowl, Cheese Beef Bowl, Uma-Toma Cheese Beef Bowl
Selectable Sides (10 types): Raw Vegetables, Raw Egg, Soft-Boiled Egg, Pickles, Mt. Fuji Kimchi
Cola, Pork Miso Soup, Cold Tofu, Domestic Grated Yam, Potato Salad with Raw Vegetables
Price: From 530 yen (tax included)
You can enjoy it at a '30 yen' discount compared to the total individual prices.
You can customize your own 'ultimate set' to match your mood that day.
*The contents of 'Pickles' vary by season and store.
■Long-awaited new release! 'Uma-Toma Cheese Gyu-meshi'
Matsuya's popular 'Uma-Toma' series fuses with the beef bowl for a new appearance.
The refreshing acidity of the special Uma-Toma sauce and the rich, melting cheese maximize the umami of the beef. Please enjoy this new, Western-style arranged form of the beef bowl.
Product Name: Selectable 60-Type Lunch Set, From 530 yen
Selectable Main Menu: Beef Bowl, Spicy Green Onion and Egg Beef Bowl with plenty of green onions
Daikon Radish with Ponzu Sauce Beef Bowl, Kimchi Beef Bowl
Cheese Beef Bowl, Uma-Toma Cheese Beef Bowl
Selectable Side Menu: Raw Vegetables, Raw Egg, Soft-Boiled Egg, Pickles, Mt. Fuji Kimchi
Cola, Pork Miso Soup, Cold Tofu, Domestic Grated Yam, Potato Salad with Raw Vegetables
*Prices include tax.
*Available for takeout. When taking out, miso soup requires a separate fee.
*Shareholder complimentary tickets can be used for the above menu.
Release Date: Tuesday, April 7, 2026, from 11:00 AM
*Sales hours are during lunch time from 11:00 AM to 3:00 PM.
Target Stores: Matsuya stores nationwide, excluding some stores
*For sales status, please contact the store directly.
*Stores in Okinawa do not offer 'Pickles'.
▶▶Check out great deals
■In honor of the 60th anniversary, there are 60 combinations to choose from with 6 main dishes and 10 side dishes!
Bringing 'excitement' to your daily lunch!
We developed the menu with the concept of 'never getting tired even if you come every day.' Exclusively during the lunch time of 11:00 to 15:00, we have realized an overwhelming variety at a great value price. You can freely choose your combination according to your mood and preference for the day. In the case of a regular beef bowl and side combination, you can enjoy lunch at an affordable price starting from 530 yen.
Selectable Mains (6 types): Beef Bowl, Spicy Green Onion and Egg Beef Bowl with plenty of green onions, Daikon Radish with Ponzu Sauce Beef Bowl,
Kimchi Beef Bowl, Cheese Beef Bowl, Uma-Toma Cheese Beef Bowl
Selectable Sides (10 types): Raw Vegetables, Raw Egg, Soft-Boiled Egg, Pickles, Mt. Fuji Kimchi
Cola, Pork Miso Soup, Cold Tofu, Domestic Grated Yam, Potato Salad with Raw Vegetables
Price: From 530 yen (tax included)
You can enjoy it at a '30 yen' discount compared to the total individual prices.
You can customize your own 'ultimate set' to match your mood that day.
*The contents of 'Pickles' vary by season and store.
■Long-awaited new release! 'Uma-Toma Cheese Gyu-meshi'
Matsuya's popular 'Uma-Toma' series fuses with the beef bowl for a new appearance.
The refreshing acidity of the special Uma-Toma sauce and the rich, melting cheese maximize the umami of the beef. Please enjoy this new, Western-style arranged form of the beef bowl.
Product Name: Selectable 60-Type Lunch Set, From 530 yen
Selectable Main Menu: Beef Bowl, Spicy Green Onion and Egg Beef Bowl with plenty of green onions
Daikon Radish with Ponzu Sauce Beef Bowl, Kimchi Beef Bowl
Cheese Beef Bowl, Uma-Toma Cheese Beef Bowl
Selectable Side Menu: Raw Vegetables, Raw Egg, Soft-Boiled Egg, Pickles, Mt. Fuji Kimchi
Cola, Pork Miso Soup, Cold Tofu, Domestic Grated Yam, Potato Salad with Raw Vegetables
*Prices include tax.
*Available for takeout. When taking out, miso soup requires a separate fee.
*Shareholder complimentary tickets can be used for the above menu.
Release Date: Tuesday, April 7, 2026, from 11:00 AM
*Sales hours are during lunch time from 11:00 AM to 3:00 PM.
Target Stores: Matsuya stores nationwide, excluding some stores
*For sales status, please contact the store directly.
*Stores in Okinawa do not offer 'Pickles'.
▶▶Check out great deals
FAQ
What is the name of the 60th anniversary promotion launched by Matsuya Foods Co., Ltd. on April 7, 2026?
The promotion is called the 'Matsuya's Selectable 60-Type Lunch Set,' launched at Matsuya locations on Tuesday, April 7, 2026, starting at 11:00 AM.
How many main dishes and side dishes are available in Matsuya's Selectable 60-Type Lunch Set?
The lunch set offers 6 selectable main dishes, including Beef Bowl and Kimchi Beef Bowl, and 10 side dishes such as Raw Vegetables, Pickles, and Potato Salad with Raw Vegetables.
What is the price range and discount offered for the Selectable 60-Type Lunch Set at Matsuya?
The lunch set starts at 530 yen including tax, which is a 30 yen discount compared to purchasing the items individually at Matsuya stores.
During what hours is the Selectable 60-Type Lunch Set available at Matsuya restaurants?
The Selectable 60-Type Lunch Set is available exclusively from 11:00 AM to 3:00 PM daily at Matsuya locations serving beef bowls and set meals.
What new product was introduced as part of the Uma-Toma series in the 60th anniversary lunch set?
The new product is the 'Uma-Toma Cheese Gyu-meshi,' combining the Uma-Toma sauce's acidity with melted cheese and beef, launched on April 7, 2026.