Matsuya Foods Announces Collaboration with "Kobito Dukan" at Matsuya, Matsunoya, and Sushi Matsu! Get Original Goods in Stores!
Matsuya Foods is launching a campaign in collaboration with "Kobito Dukan" to give away original merchandise.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 16m after Published)
Matsuya Foods (Headquarters: Musashino, Tokyo; President & CEO: Kazutoshi Kawarabuki) will launch a collaboration with the children's book series "Kobito Dukan" (author: Toshitaka Nabata / publisher: Rokurinsha), which celebrates its 20th anniversary this year with over 3.2 million copies in print. The event starts on Tuesday, March 31, 2026, at 10:00 AM at Matsuya (for beef bowls, curry, set meals, and other donburi), the tonkatsu restaurant Matsunoya, and the sushi specialty shop Sushi Matsu.
■■ Campaign Overview ■■
【Campaign Period】
March 31, 2026 (Tue) 10:00 AM - June 30, 2026 (Tue) 9:59 AM
※At Sushi Matsu, the campaign will run from 11:00 AM on March 31, 2026 (Tue) until closing time on June 29, 2026 (Mon).
【Participating Stores】
Matsuya, Matsunoya, and Sushi Matsu stores nationwide
※"MyCurry Shokudo (specialty stores)" are not part of the campaign.
※"Sushi Matsu Kamata 1st Store," "Sushi Matsu Omiya Store," "Sushi Matsu Nishi-Ogikubo Store," and "Sushi Matsu Nerima Store" are not part of the campaign.
※Menu items and prices may vary by store.
▽Campaign Site
https://www.matsuyafoods.co.jp/kobitodukan/2026sptm/
■Receive an "Original Kobito Towel" When You Order an Eligible Menu Item!
A striking design with the Kobitos largely featured all over!
For each eligible menu item ordered, you will receive one exclusive Matsuya, Matsunoya, Sushi Matsu x "Kobito Dukan" collaboration "Original Kobito Towel" (6 designs in total) at random.
【Eligible Menu Items】
・Matsuya: Kids' Beef Bowl Wakuwaku Set
・Matsuya: Kids' Curry Wakuwaku Set
FAQ
What is the main event announced by Matsuya Foods regarding their collaboration?
Matsuya Foods is launching a special collaboration event with the popular children's book series 'Kobito Dukan' at their Matsuya, Matsunoya, and Sushi Matsu restaurants.
When will the 'Kobito Dukan' collaboration event officially begin at Matsuya, Matsunoya, and Sushi Matsu?
The collaboration event is scheduled to start on Tuesday, March 31, 2026, at 10:00 AM for Matsuya and Matsunoya, and 11:00 AM for Sushi Matsu.
What special original goods can customers receive during this 'Kobito Dukan' collaboration campaign?
Customers can receive an 'Original Kobito Towel' featuring large designs of the Kobitos, with a total of six different designs available randomly.
Which specific menu items at Matsuya are eligible to receive the original Kobito towel?
The eligible menu items at Matsuya for receiving the original Kobito towel are the 'Kids' Beef Bowl Wakuwaku Set' and the 'Kids' Curry Wakuwaku Set'.
Are all Matsuya Foods establishments participating in the 'Kobito Dukan' collaboration, and are there any exclusions?
No, not all establishments are participating. 'MyCurry Shokudo' specialty stores are excluded, as well as specific Sushi Matsu branches: Kamata 1st Store, Omiya Store, Nishi-Ogikubo Store, and Nerima Store.