SHIRUKOTTE Opens Second Store in Okazaki, Further Evolving its New "Gift & Cafe" Business Model
Matsunaga Seika's new business brand "SHIRUKOTTE" is opening its second store in Okazaki on April 3, 2026, building on the success of its Komaki main store, which attracts 86,000 visitors annually. The new business model, which fuses gift items and a cafe, will further evolve.
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- 📰 Published: April 2, 2026 at 19:00
Matsunaga Seika Co., Ltd. (President: Kunihiro Matsunaga) will grand open SHIRUKOTTE Okazaki store, the second location of its new business brand "SHIRUKOTTE," which fuses gift items and a cafe, on Friday, April 3, 2026, at 10:00 AM.
The first store, the Komaki main store, has become a popular destination attracting 86,000 visitors annually, and its success led to the decision to open a store in Okazaki City.
■ What is SHIRUKOTTE?
It is a brand that aims to be a store long loved by locals, inheriting the spirit of Shiruko Sand.
SHIRU = to know / Shiruko Sand, KOTTE = pine cone (from Matsunaga Seika's "Matsu" meaning pine) is a coined word that combines these elements, offering Japanese-Western fusion gift confectionery that inherits the "spirit" of Shiruko Sand, and a relaxing cafe space.
*"Shiruko Sand" itself is not sold.
【Features of SHIRUKOTTE Okazaki Store】
1. Many limited-edition products available
ž Okazaki store exclusive sweets and baked goods
ž Limited-edition cans drawn by popular designer 'killdisco'
ž A wide lineup of premium confectionery perfect for gifts
2. Nordic Modern × Showa Retro Interior Design
ž A space that is "Instagrammable" from any angle, with ceiling decorations and Nordic half-moon windows
ž A store interior that makes you want to take photos, perfect for social media
3. Strengthened Cafe Business
ž Spacious cafe area with 42 seats
ž Barrier-free design safe for strollers and wheelchairs
ž A diverse menu including seasonal sweets, cream puffs, and hot food
4. Proposing a "Gift Culture" Rooted in the Region
In the historic land of Okazaki, we will disseminate a new gift style that combines Japanese and Western elements.
■ Store Overview
Store Name: SHIRUKOTTE Okazaki Store
Address: 2-11-7 Wakamatsu Nishi, Okazaki City, Aichi Prefecture 444-0820
(7 minutes by car from Okazaki Station West Exit / 4 minutes walk from "Okazaki Police Station East" bus stop)
Parking: 21 spaces (including priority for disabled)
Business Hours: 10:00 AM - 6:00 PM (Cafe LO 5:30 PM)
Closed: Every Wednesday
Grand Opening: Friday, April 3, 2026, 10:00 AM
■ Main Product Lineup
【New Product】Spice Cookie Can
2,538 yen (tax included)
Beneath cookies with pine cone, leaf, and logo designs, you'll find plenty of fragrant cookies with rosemary, cinnamon, and black pepper!
We've created a luxurious cookie can with a beautiful contrast between the spicy aroma of the cookies and their appearance.
■ The spice cookie can with a design drawn by popular designer "killdisco" is exclusive to the Okazaki store. (Left can in the image)
Spice Cookie Can Contents Lineup
Spice Cookie Can Designs (2 types)
【New Product】Kotte Bake
691 yen (tax included) / 6 pieces
A cute baked confectionery shaped like a pine cone (KOTTE), which is also in the store name, making it visually appealing.
Made with plenty of almonds, it has a moist and rich flavor that will be loved by people of all ages.
【Most Popular】Nama Shiruko Sand
648 yen (tax included) / from 3 pieces
A high-end version of "Shiruko Sand," celebrating its 60th anniversary this year, this Nagoya specialty confectionery features moist biscuits sandwiched with high-quality anko cream.
A Japanese-Western fusion sweet that retains the gentle flavor of Shiruko Sand, with moist biscuits sandwiching smooth anko cream.
【New Cafe Menu】Waffle à la Mode
1,290 yen (tax included)
A luxurious à la mode plate featuring moderately sweet waffles topped with pudding, seasonal fruits, creamy and elegant azuki cream, milk ice cream, and whipped cream.
*Available only at the cafe
FAQ
When will SHIRUKOTTE Okazaki store open?
It will grand open on Friday, April 3, 2026, at 10:00 AM. It is the second store of a new business model combining gift items and a cafe.
What kind of products can be purchased at SHIRUKOTTE Okazaki store?
You can purchase Okazaki-exclusive sweets and baked goods, spice cookie cans with limited-edition designs by popular designer 'killdisco', Kotte Bake, Nama Shiruko Sand, and more. New menu items like Waffle à la Mode are also available at the cafe.
Does SHIRUKOTTE sell 'Shiruko Sand'?
SHIRUKOTTE does not sell 'Shiruko Sand' itself. However, it offers Japanese-Western fusion gift confectionery and a cafe space that inherits the spirit of 'Shiruko Sand'.