New Premium Version of SNS-Popular "Shiradama Body Milk" with Enhanced Ingredients: "matsukiyo Polybarrier Body Milk Tone Brightening" Launched

New "matsukiyo Polybarrier Body Milk Tone Brightening" Featuring Enhanced Beauty Ingredients like Tranexamic Acid, Glutathione*1, Stabilized Retinol*2, and PDRN*3, Now Available

Matsukiyo Kokokara & Company, Inc. (Headquarters: Bunkyo-ku, Tokyo; Representative Director and President: Kiyoo Matsumoto), which operates over 3,600 stores in all 47 prefectures of Japan and 98 stores in 6 overseas areas, primarily in Asia (as of the end of December 2025), based on its group philosophy "Creating the common sense of the future and changing people's lives," will launch "Polybarrier Body Milk Tone Brightening" from its "matsukiyo" private brand's global expansion line (Global PB). This product is formulated with the whitening active ingredient tranexamic acid, along with other popular beauty ingredients*4, to guide the skin towards a "milky white" transparency*5. It will be available for sale from April 11 (Saturday) at Matsukiyo Kokokara Group and Cocokara Fine Group stores nationwide (excluding some stores) and through its own online store.

■ A Premium Body Milk to Guide Your Skin to "Milky White" Transparency*5 is Now Available from the Polybarrier Series

From the Polybarrier series, which supports skin concerns due to external environmental factors, a popular item that gained traction on social media as "Shiradama Body Milk" is now available in a premium specification with further enhanced ingredients.

The new product, "Polybarrier Body Milk Tone Brightening," is a body milk formulated with beauty ingredients typically used for facial skincare, enabling comprehensive whitening*6 care for the entire body. This time, the active ingredient "tranexamic acid" is formulated at the highest concentration* in our quasi-drug PB products. Along with "glutathione*1," which was well-received in the previous version, numerous popular beauty ingredients*4 have been added to lead the skin to a bright, transparent*5 state like "milky white."

Its smooth and easily absorbed texture is convenient not only for the body but also for the face, and this single product comprehensively covers full-body moisturizing, whitening*6 care, brightening care, and skin irritation care. It is a recommended body milk for those concerned about dryness, as well as those who want to care for their entire body, including their face, all at once.

■ Product Features

● Achieves full-body whitening*6 & skin irritation care simultaneously with the dual formulation of whitening active ingredient "tranexamic acid" and anti-inflammatory active ingredient "dipotassium glycyrrhizinate."

● Contains popular beauty ingredients "glutathione*1," "stabilized retinol*2," and "PDRN*3" to provide moisture and achieve smooth skin.

● Smooth texture that can be comfortably used on the face.

● Unscented type, easy to use regardless of fragrance preferences.

● Large capacity bottle with a one-handed pump, convenient for daily care.

■ About the New Product

Sales Area: Stores of the Matsukiyo Kokokara Group and Cocokara Fine Group nationwide (excluding some stores) and

Self-operated online store; also scheduled for sequential sales at overseas stores.

matsukiyo Polybarrier Body Milk Tone Brightening [Quasi-drug]

Sales Name: Medicated Emulsion W 12

A premium version of the existing body milk, formulated with tranexamic acid, an active ingredient, at the highest concentration* in our quasi-drug PB products.

Newly formulated with PDRN*3 and stabilized retinol*2, in addition to glutathione*1 and astaxanthin*7, evolving into a more luxurious formula.

It leads to skin that is bright and transparent*5 like "milky white.".

Volume: 400ml Price: 2,178 yen (tax included)

*1 Moisturizing ingredient *2 Vitamin A oil *3 Sodium Deoxyribonucleate *4 Tranexamic acid is a whitening active ingredient, Glutathione, Retinol, and PDRN are moisturizing ingredients *5 Moisturized and refined texture *6 Suppresses melanin production and prevents spots and freckles *7 Astaxanthin solution (moisturizing ingredient)

■ About Polybarrier Body Milk

Free Dial: 0120-845-533 Reception Hours 9:00 - 22:00 (Open all year round)