matsukiyo LAB's popular "Sugar-Off" series undergoes full renewal; new low-carb beauty snack brand "LOCABOTIER" launched
MatsukiyoCocokara & Co. is sequentially renewing its popular matsukiyo LAB "Sustainable Locabo Line" of sugar-off snacks into a new brand called "LOCABOTIER." This new brand will feature beauty ingredients such as Vitamin E, polyphenols, and lactic acid bacteria, in addition to being low in sugar. The renewal aims to combine health and beauty, utilizing selected ingredients like whole grain flour and large nuts, and adopting a matte package design. The company operates over 3,600 drugstores and pharmacies in Japan and 98 overseas (as of end Dec 2025).
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- 📰 Published: April 14, 2026 at 00:30
- 🔍 Collected: April 13, 2026 at 16:35
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MatsukiyoCocokara & Co., a drugstore and pharmacy operator with over 3,600 stores in Japan (across all 47 prefectures) and 98 overseas (Asia-centric, as of end Dec 2025), is launching a new brand "LOCABOTIER" as a sequential renewal of its matsukiyo LAB "Sustainable Locabo Line," a popular sugar-off series. The "Sustainable Locabo Line" was launched four years prior. The new "LOCABOTIER" brand combines "Locabo" (appropriate sugar intake) and "Beautier" (beauty), aiming for both beauty and health. It emphasizes low-sugar content and beauty enhancement, incorporating ingredients like Vitamin E, polyphenols, and lactic acid bacteria. Products will utilize selected ingredients such as whole grain flour and large nuts, and feature premium, colorful matte packaging.
FAQ
What is the new brand being launched by MatsukiyoCocokara & Co.?
MatsukiyoCocokara & Co. is launching a new brand called "LOCABOTIER" as a renewal of its popular "Sustainable Locabo Line."
What is the main concept behind the new "LOCABOTIER" brand?
The "LOCABOTIER" brand combines "Locabo" (appropriate sugar intake) and "Beautier" (beauty), aiming to promote both beauty and health through its products.
What are some of the key ingredients incorporated into the "LOCABOTIER" products?
The "LOCABOTIER" products incorporate ingredients such as Vitamin E, polyphenols, and lactic acid bacteria to enhance beauty.
What kind of ingredients will be used in the products under the "LOCABOTIER" brand?
Products under the "LOCABOTIER" brand will utilize selected ingredients like whole grain flour and large nuts.
When was the "Sustainable Locabo Line," which is being renewed into "LOCABOTIER," originally launched?
The "Sustainable Locabo Line," which is being renewed into "LOCABOTIER," was originally launched four years prior to the current announcement.