Matsujiro no Ho Promotes 'Nighttime Honey Routine': A Spoonful Before Sleep

Matsujiro no Ho Co., Ltd. (Headquarters: Matsusaka, Mie Prefecture; Representative Director: Shunsuke Mizutani) is introducing a 'nighttime honey routine,' encouraging consumers to enjoy honey before going to bed.

As interest in the sleep market and nighttime routines grows, Matsujiro no Ho is promoting honey, with its gentle, natural sweetness, as a way to 'adjust the end of the day.'

In particular, the company is highlighting its 'Mitsu-sho Domestic Acacia Honey,' known for its refreshing, mild aroma and elegant sweetness, as an ideal choice for nighttime consumption.

Background In recent years, more people have become interested in 'sleep' and 'night routines,' leading to a rethink of how they spend their time before sleep. - Drinking herbal tea - Reducing smartphone usage - Creating time for relaxation Such 'pre-sleep adjustment time' is gaining attention.

As a beekeeping farm that has worked with honey for over 100 years, Matsujiro no Ho is proposing honey not just for breakfast, but as a 'new habit to enjoy at night.'

Why 'Acacia Honey'? The honey Matsujiro no Ho proposes for this 'nightly habit' is 'Mitsu-sho Domestic Acacia Honey.' Harvested from mid-May to June in Shinshu, Tohoku, and Hokkaido, this acacia honey is characterized by its refreshing, mild aroma and gentle, refined sweetness. Like the clear, white acacia flower, it has a smooth mouthfeel with little of the heavy texture characteristic of many honeys, making it easy to enjoy even by the spoonful. Furthermore, it is popular because it resists crystallization, making it easy to mix into hot milk, hot water, or herbal tea.

Nighttime Honey Suggestions Matsujiro no Ho proposes 'Night Honey' in ways that match various lifestyles: - One spoonful directly - Dissolved in hot water - Added to hot milk - Paired with herbal tea

Instead of a 'restrained night,' the company proposes a new way to spend the evening by gently enjoying natural sweetness.

### 'Mitsu-sho Domestic Acacia Honey' Overview - Harvested from mid-May to June in Shinshu, Tohoku, and Hokkaido. - A pure domestic honey featuring a refreshing, mild aroma and refined sweetness. - Available in sizes from 140g to 1000g. Gift options available. - Available at: Matsujiro no Ho stores and the official online shop.