"Changing the Standard Drink of This City." Matsui Shuzo Begins Full-Scale Rollout of Commercial Keg Beer "Matsui Beer (MB)" in Osaka Area!

Matsui Shuzo Gomei Kaisha (Headquarters: Kurayoshi City, Tottori Prefecture) is launching a full-scale rollout of its commercial beer, "Matsui Beer (MB)," for restaurants in the Osaka area as a new challenge for the comprehensive liquor manufacturer.

Leveraging the commitment to quality cultivated through whiskey making, we have pursued "the best glass of beer that can be served daily at a restaurant." This is a new standard beer for restaurants, thoroughly refined in its balance of taste, cost, and supply.

■ Supporting the "Front Lines of Food" as a Comprehensive Liquor Manufacturer
Matsui Shuzo has delivered numerous alcoholic beverages, including the world-renowned whiskey "Kurayoshi."

As the business environment for restaurants becomes increasingly severe due to recent soaring prices of raw materials and energy, we believe it is the mission of a comprehensive liquor manufacturer to deliver "good products at a fair price." We have decided to fully launch our commercial beer, maximizing the cost benefits of in-house production and direct transactions.

■ Four Strengths of "Matsui Beer (MB)"

① Overwhelming Cost Performance and "Price Stability"
We have thoroughly cut intermediary margins through integrated in-house manufacturing and direct sales.
・Stable price of 450 JPY per liter: We will supply it to any restaurant at a stable price (450 JPY/L) that is less susceptible to market trends.
・Improved profitability: For beer, a high-turnover product, this directly leads to reducing the cost ratio and securing profits for restaurants.

② Total Support to Reduce Initial Costs
We don't just supply a product; we walk alongside you as a partner in store management.
・Free server rental: To reduce the burden of initial investment, we will lend beer servers free of charge.
・Tool and sales promotion support: In addition to providing original glasses and promotional tools, we offer multifaceted backup for on-site sales, such as workshops on how to pour deliciously.
・Prompt follow-up: We aim for a swift, locally-rooted response in case of trouble or additional orders.

③ A Classic Taste Designed for "Ease of Use" in Restaurants
We pursued a "never-tiring taste" that you can enjoy glass after glass.
・A crisp, classic lager: A clear, refreshing taste that emphasizes a smooth finish down the throat.
・A balance that complements any dish: It enhances all genres of cuisine, from Japanese to Western and ethnic foods.
・Maintains the excitement of the first glass: Designed to be enjoyed to the last sip by suppressing off-flavors.

④ Stable Supply from a State-of-the-Art Production System
A large-scale beer factory will be completed in Tottori City in December 2025.
・Introduction of the latest equipment: Highly efficient production lines achieve both stable quality and high manufacturing efficiency.
・Securing supply capacity: We have established a supply system that can immediately respond to the needs of restaurants, minimizing the risk of stockouts.

■ Product Overview
Product Name: Matsui Beer (MB)
Type: Lager Beer
Supply Price: 450 JPY/L
Formats: Commercial kegs (5L / 10L / 20L), bottled beer
Other Products Handled: Draft beer, bottled beer, whiskey, gin, chu-hi, sours, syrups, and over 50 other types
Included Services: Free beer server rental*, provision of glasses and promotional tools
Deployment Area: Osaka area (with plans to expand to Kansai and nationwide)
*Conditions apply. Consultation required.

■ Future Outlook
Starting with the Osaka area, we will rapidly proceed with expansion throughout the entire Kansai region. Furthermore, we plan to increase our product lineup to 100, 200 types in the future to meet the demands of restaurants. In the long term, we aim to establish our position as a comprehensive liquor manufacturer that is praised by restaurants nationwide for choosing us, not just for beer but for all types of alcoholic beverages.

■ A Message to Restaurant Owners
Matsui Shuzo always puts restaurants first. We respond to the earnest plea of "I want to cut costs, but I don't want to compromise on quality" with the quality and fixed price of this "Matsui Beer." We invite you to experience its quality and value for yourself.

【Contact for this matter】
Matsui Shuzo Gomei Kaisha, Osaka Head Office
3F Chiyoda Building Higashikan, 2-9-4 Higashitemma, Kita-ku, Osaka
Contact: Matsushita
Email: matsushita@matsui-shuzo.co.jp
Phone: 080-4114-6791 (direct line)
Please feel free to contact us for an introduction consultation, tasting, or quote.

■ Company Information
Matsui Shuzo Gomei Kaisha, Kurayoshi Distillery
656-1 Kamifurukawa, Kurayoshi-shi, Tottori 682-0934
Official HP: https://matsuiwhisky.com
(Page for restaurants: https://matsuiwhisky.com/matsuibeer-osaka/)

■ Inquiries about this press release
PR, Matsui Shuzo Gomei Kaisha
Please contact us by email (pr@matsui-shuzo.co.jp).
*We decline all sales emails regarding SEO, marketing, systems, etc.