Licca-chan Appointed as Muse! Cosme Kitchen Hosts 'THE ORGANIC DAYS', One of Japan's Largest Organic Celebrations

## 'THE ORGANIC DAYS' - One of Japan's Largest Organic Celebrations

Cosme Kitchen, a select shop for natural and organic products operated by Mash Beauty Lab, will host 'THE ORGANIC DAYS' starting June 24, 2026, at 18:00 on its web store, and from June 25 in retail stores. The event features 'Licca-chan,' a character loved across generations, as its muse, and will run through June 30.

### Visuals Capturing 'Licca-chan's' Daily Life

For this fifth edition, Licca-chan serves as the event muse. The campaign visuals capture her private moments and realistic daily life, illustrating how natural and organic products can accompany anyone in any state. The campaign aims to promote a light, positive approach to natural and organic living, focusing on incorporating them naturally into one's daily mood rather than striving for perfection.

### Event Highlights

The event, which launched in June 2024, takes place biannually. This fifth edition offers limited-edition kits, 10% off on selected items, and up to 25% point rewards.

### Collaborative Video Content

The event features original collaborative videos with the YouTube account 'Genjitsu wo Ikiru Licca-chaneru' (Licca-chan Living in Reality), showcasing her realistic experience trying out natural and organic products for the first time.

### Other Contents

- Announcement of the Cosme Kitchen Best Cosmetics (to be revealed on June 22 at 18:00)
- WEB STORE Exclusive Surprise Kits (3,300 yen each, tax included)