New Jewelry Brand 'SOFER' Launches on Fashion E-commerce Site 'USAGI ONLINE' from June 19, 2026

Usagi Online Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Makoto Sudo), which operates the online department store 'USAGI ONLINE', will begin handling the new jewelry brand 'SOFER' from Friday, June 19, 2026, with the concept of 'jewelry that embodies certain strength within softness'.

Brand Name

Combining 'Soft' representing gentleness and flexibility, and 'Fer' representing inner strength.

It expresses the beauty of coexistence, not contradiction.

https://usagi-online.com/brand/sofer/

Concept

Certain strength resides within softness.

A soft radiance that blends with the skin.

Jewelry that accentuates one's contours over time.

Using stainless steel material that resists rust from water and sweat, and is strong against discoloration and deformation, it gently shines while accompanying daily life.

Introduction of Some Launch Items

A set of two necklaces: one lavishly adorned with freshwater pearls and a single pearl necklace. They can be worn individually or layered together for a stylish look. The different expressions of pearls overlap to create an elegant and deep styling.

Product Name: Pearl Necklace SET Price: 4,950 yen Color: SLV/GLD Size: F https://usagi-online.com/item/SOF0126M0013

A set of two necklaces: one with a three-dimensional mini heart pendant and a delicate sparkling chain necklace. The plump heart line subtly adds an accent to the neckline. A modern balanced styling is completed.

Product Name: Mini Heart × Petal Chain Necklace SET / 39×45cm Price: 4,180 yen Color: SLV/GLD Size: F https://usagi-online.com/item/SOF0126M0010

A delicate yet impactful chain necklace. It sparkles with every movement, highlighting femininity within simplicity. Versatile from casual to dressy, recommended for daily use.

Product Name: Glitter Chain Necklace / 39cm Price: 2,750 yen Color: SLV/GLD Size: F https://usagi-online.com/item/SOF0126M0006

2-way earrings with removable pearls. A simple heart motif hoop earring adorned with freshwater pearls, usable from daily to formal occasions according to mood.

Product Name: Heart Hoop 2-Way Earrings Price: 3,300 yen Color: SLV/GLD Size: F https://usagi-online.com/item/SOF0126M0015

A necklace using two different chains that subtly enhance the neckline. The combination of fine snake chains creates a trendy layered style just by wearing. Can be enjoyed as a single or stacked.

Product Name: Snake Chain Necklace SET / 34×39cm Price: 3,850 yen Color: SLV/GLD Size: F https://usagi-online.com/item/SOF0126M0003

*All prices include tax

Product Handling

[Online] USAGI ONLINE https://usagi-online.com/ ZOZOTOWN, etc.

[Directly Managed Stores] USAGI ONLINE STORE Kashiw Takashimaya Station Mall Store / Yokohama Joinus Store / Tokyo Dome City LaQua Store / Cocoon City Store / Ikebukuro Sunshine City Store / Lalaport TOKYO-BAY Store *Some products may not be available at certain stores.

SOFER Official Instagram https://www.instagram.com/soferofficial

About USAGI ONLINE

USAGI ONLINE is an online department store operated by Usagi Online Inc. It selects popular fashion and loungewear brands such as SNIDEL, gelato pique, FRAY I.D, Mila Owen, as well as menswear brands, imported items, and high-brand vintage items.

It also offers a wide range of lifestyle-enhancing items from trending natural and organic cosmetics to essential gift services for loved ones.

From a sustainability perspective, the shopping bags used at the real shops 'USAGI ONLINE STORE' adopt sustainable paper materials with 40% recycled paper content and botanical inks, aiming to reduce CO2 emissions. USAGI ONLINE, which disseminates fashion and culture, actively expands the circle of contributing to the global environment through sustainable actions.

[USAGI ONLINE] https://usagi-online.com/ [Official Instagram] https://www.instagram.com/usagionline/ [Official X (formerly Twitter)] https://x.com/USAGIONLINE [Official LINE] http://line.me/ti/p/%40usagionline [Official App] iPhone: https://apps.apple.com/jp/app/usagi-online/id6737016447 Android: https://play.google.com/store/apps/details?id=com.usagi.app.prd