[LILY BROWN] 3rd Collaboration with ANNA SUI Revealed!
LILY BROWN, a brand by Mash Style Lab, announced its third collaboration collection with ANNA SUI. Online pre-orders begin June 1, 2026, at 12:00 PM. Nationwide store sales follow on June 10. The theme is 'Summer Groove.'
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 02:23 (64h 23m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 21:58 (19h 35m after Collected)
LILY BROWN, a womenswear brand operated by Mash Style Lab Co., Ltd., announced its third collaboration collection with New York-based global brand ANNA SUI. The collection will be available starting June 1, 2026 (Mon) at 12:00 PM (noon) through the official online store, the MASH STORE app, and the e-commerce department store USAGI ONLINE. Prior to the nationwide release, products and visuals were showcased on these online platforms on May 29 (Fri) at 12:00 PM (noon). Sales in nationwide direct-operated stores will begin on June 10 (Wed).
Theme: "Summer Groove drifting in music and water"
The collection expresses ANNA SUI's world view where romanticism and rock coexist. It includes a wide range of items from apparel and swimwear to accessories, suitable for both resort and city use.
Key Lineup (tax included):
- Studded Denim Shirt Blouson: ¥28,930
- Butterfly Lace Denim Top: ¥17,930
- Butterfly Wide Denim Pants: ¥21,450
- Flower Print Dress: ¥21,450
- Swimwear: ¥18,920
- Lace Knit Cardigan: ¥14,960
- Bicolor Knit Camisole: ¥11,880
- Pile Polo Top: ¥9,900
- Side-line Pile Pants: ¥12,980
- Butterfly Ringer T-shirt: ¥9,900
- Variation Tote Bag: ¥15,950
- Butterfly Motif Cap: ¥7,480
- Print Scarf: ¥5,500
- Pouch Charm Set: ¥8,470
- Butterfly Sunglasses: ¥8,910
- Butterfly Star Earrings: ¥5,940
- Butterfly & Rose Hair Clip: ¥7,480
Theme: "Summer Groove drifting in music and water"
The collection expresses ANNA SUI's world view where romanticism and rock coexist. It includes a wide range of items from apparel and swimwear to accessories, suitable for both resort and city use.
Key Lineup (tax included):
- Studded Denim Shirt Blouson: ¥28,930
- Butterfly Lace Denim Top: ¥17,930
- Butterfly Wide Denim Pants: ¥21,450
- Flower Print Dress: ¥21,450
- Swimwear: ¥18,920
- Lace Knit Cardigan: ¥14,960
- Bicolor Knit Camisole: ¥11,880
- Pile Polo Top: ¥9,900
- Side-line Pile Pants: ¥12,980
- Butterfly Ringer T-shirt: ¥9,900
- Variation Tote Bag: ¥15,950
- Butterfly Motif Cap: ¥7,480
- Print Scarf: ¥5,500
- Pouch Charm Set: ¥8,470
- Butterfly Sunglasses: ¥8,910
- Butterfly Star Earrings: ¥5,940
- Butterfly & Rose Hair Clip: ¥7,480
FAQ
LILY BROWN×ANNA SUI コラボ第3弾の発売日はいつですか？
2026年6月1日(月)12:00よりオフィシャルオンラインストア、MASH STOREアプリ、USAGI ONLINEにて発売開始。6月10日(水)より全国の直営店舗にて販売されます。
今回のコレクションのテーマは何ですか？
「音楽と水辺に漂うサマーグルーヴ」をテーマに、ANNA SUIのロマンティックとロックが共存する世界観を表現しています。
主な展開アイテムにはどのようなものがありますか？
パイル地のセットアップ、デニムアイテム、スウィムウェアに加え、クリアチャーム、PVCトートバッグ、キャップ、サングラス、アクセサリー類などが展開されます。
価格帯はどのようになっていますか？
アイテムにより異なり、例えばバタフライスターピアスは5,940円、パイルポロトップスは9,900円、スタッズデニムシャツブルゾンは28,930円（すべて税込）で販売されます。
商品ヴィジュアルの公開はいつですか？
5月29日(金)12:00(正午)に、オンラインストアにて商品とヴィジュアルが公開されました。