【New Balance for emmi】Special Exhibition to be Held at NEWoMan ART wall from May 13 (Wed) to June 28 (Sun)

emmi, a women's brand operated by Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / Representative Director and President Hiroyuki Kondo), which handles daily wear and wellness & training wear, will hold a special exhibition at 'NEWoMan ART wall' from May 13 (Wednesday) to June 28 (Sunday), celebrating 'Grey Days,' a theme that honors the grey color inherited as New Balance's signature color.

The collection will be sequentially released at emmi NEWoMan Shinjuku store starting May 13 (Wednesday), and pre-orders will begin at 12:00 (noon) on the same day on the emmi official online store and USAGI ONLINE.

grey, new, my color.

Wearing my favorite clothes,

Putting on my favorite sneakers,

I step into today.

The color I choose is grey.

It's not a safe color.

It's imagination and discovery.

Excitement and kindness.

Freedom unbound by anything.

The joy of pioneering a new me.

In 1980, when white and primary-colored running shoes were mainstream, New Balance chose grey. That step, letting go of the ordinary, moved further ahead than anyone else. Since then, May has been designated 'Grey Days' to celebrate the grey color inherited as a signature. Find your own new color in the grey fitting room presented by New Balance and emmi.

—New Balance for emmi / Grey Days 2026

LINE UP

【New Balance】Sports Legacy Jacket

19,910yen

size:S,M

color:Gray

【New Balance】U1890

26,950yen

size:23-25cm

color:Gray

【New Balance】Sports Legacy Skirt

11,000yen

size:S,M

color:Gray

【New Balance】Sports Legacy Pants

11,990yen

size:S,M

color:Gray

【New Balance】U2010

22,000yen

size:23-25cm

color:Gray

【New Balance】U2000

24,200yen

size:23-25cm

color:Gray

About the Exhibition

Period: May 13 (Wed) - June 28 (Sun)

Location: NEWoMan ART wall Address: NEWoMan Shinjuku 2F Main Entrance (next to JR Shinjuku Station Miraina Tower ticket gate), 4-1-6 Shinjuku, Shinjuku-ku, Tokyo

About Sales

<Online Store> Pre-order start date: May 13 (Wed) 12:00 (noon)

*U2000 will be released on May 15 (Fri), U1890 on May 22 (Fri) ・emmi official online store (https://emmi.jp/) ・USAGI ONLINE (https://usagi-online.com/brand/emmi/)

<Stores> Release date: Sequentially released from May 13 (Wed)

emmi NEWoMan Shinjuku store (emmi NEWoMan Shinjuku M2) *U2000 will be released on May 15 (Fri), U1890 on May 22 (Fri)

'Grey Days,' a month celebrating the brand's iconic 'grey'

The grey color first adopted by New Balance in the 1980s to create superior running shoes symbolizes New Balance's craftsmanship, quality, and bold originality in all fields. As running shoe designs transitioned from leather and suede to synthetic fibers like nylon, vibrant colors and bright whites became mainstream, but grey, reflecting New Balance's independent spirit, stood out in the market and perfectly harmonized with the concrete and asphalt landscape of on-road running. Eventually, it was discovered that grey looked beautiful at any speed. The color grey continues to maintain its status as a symbol of New Balance's aesthetics and brand, even as models evolve.

▼ About New Balance

Headquartered in Boston, Massachusetts, New Balance has aimed to empower people through sports and craftsmanship and bring positive change to communities worldwide since its founding in 1906. New Balance employs 10,000 people globally and reported global sales of $7.8 billion in 2024. New Balance owns five athletic footwear factories in New England, USA, and one in Flimby, UK.