SNIDEL BEAUTY Expands to Hong Kong's SEPHORA and South Korea's MUSINSA, Accelerating Global Expansion (Starting Sequentially from April 2026)

Mash Beauty Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President: Yoko Toyama YAMU) is expanding its beauty brand "SNIDEL BEAUTY," which operates under the concept of "Clean Beauty that will surely change even our way of life," by launching in SEPHORA, one of the world's largest cosmetics retailers, and MUSINSA, South Korea's leading fashion platform. Exhibition scene at HONG KONG HOUSE OF SEPHORA Regarding Overseas Expansion SNIDEL BEAUTY has, until now, pursued its entry into overseas markets through its presence at locations such as Hyundai Department Store Duty Free Trade Center in Seoul, South Korea, and @cosme HONG KONG, which opened last December. Moving forward, the brand positions its collaborations with highly influential retailers like SEPHORA, one of the world's largest cosmetics retailers, and MUSINSA, a fashion platform in South Korea, as a new phase in its full-scale global expansion strategy. Through this expansion, SNIDEL BEAUTY aims to create contact points with a large number of customers, primarily in Asia, disseminate its brand value more widely, and achieve further growth. Prior to the opening of MUSINSA MEGA STORE SEOUNG-SU on Friday, April 24th, SNIDEL BEAUTY launched on MUSINSA Online and exclusively secured the 1st and 2nd positions in the eye makeup category*. The brand has previously received support from many prominent Korean makeup artists, and its recognition in the Korean market has expanded year by year. Building on this foundation, the brand is currently showing a strong start. *Based on performance as of Wednesday, April 8th. To accelerate this Asian expansion, a collaboration collection with KAKAO FRIENDS, a national IP in South Korea, was also pre-released in Korea on Wednesday, April 8th. Launch Date: Friday, April 10th Limited quantity release currently available at all SNIDEL BEAUTY stores, official online store, and @cosme. Opening Schedule New store opening in Seongsu, a popular tourist destination in Seoul, South Korea. To be deployed at MUSINSA MEGA STORE SEOUNG-SU. [Stores] * Friday, April 24th: MUSINSA MEGA STORE SEOUNG-SU (Seoul, South Korea) [Online] * Wednesday, April 8th: MUSINSA Official Online Store https://www.musinsa.com/brand/snidelbeauty?gf=A [Stores] * Wednesday, May 6th: SEPHORA ifc mall (Central, Hong Kong), SEPHORA K11 MUSEA (Tsim Sha Tsui, Hong Kong) * Tuesday, June 30th: SEPHORA Windsor House (Causeway Bay, Hong Kong Island) [Online] * Monday, April 20th: SEPHORA Official Online Store https://www.sephora.hk/brands/snidel-beauty About SNIDEL BEAUTY Under the concept of "Clean Beauty that will surely change even our way of life," SNIDEL BEAUTY offers a range of natural formulation items, including point makeup, base makeup, and skincare lines, all abundantly infused with naturally derived ingredients. The brand aimed to propose a positive new choice, moving beyond an era where beauty is consumed solely for oneself. Through the creation of high-quality products that do not compromise on functionality or finish, the brand delivers the full vitality of natural materials. ■SNIDEL BEAUTY Official Instagram https://www.instagram.com/snidelbeauty ■SNIDEL BEAUTY Official X (formerly Twitter) https://twitter.com/snidel_beauty