[ecostore] Chocomoo × ecostore's First Collaboration to Celebrate the 10th Anniversary of Landing in Japan! Phase 1 is a Collaboration Design Refill Bottle Campaign
To celebrate its 10th anniversary in Japan, ecostore JAPAN is collaborating with artist Chocomoo. Phase 1 features a campaign starting May 1, giving away limited-edition designed refill bottles with qualifying purchases.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 25, 2026 at 03:11 (15h 39m after Collected)
'ecostore', a natural daily care brand from New Zealand developed by ecostore JAPAN Inc. (Chiyoda-ku, Tokyo / President Yohei Hanasho), will launch a collaboration series with artist Chocomoo starting May 1, 2026 (Friday) to commemorate the 10th anniversary of its arrival in Japan.
This series is an initiative to express the sustainable values that ecostore cherishes through various products. For the 1st phase, themed around 'refill culture', we have created limited-edition refill bottle labels using original art drawn by Chocomoo. We will run a campaign presenting these as novelty gifts to customers who purchase eligible products meeting certain conditions.
Furthermore, the 2nd phase is scheduled for this summer, and we will sequentially roll out new lifestyle proposals while changing categories and shapes.
■ Collaboration Theme & Background
'SUSTAINABLE IS KINDNESS'
It doesn't have to be too serious.
But we want to consciously choose kindness.
To commemorate our 10th anniversary,
we entrusted these thoughts of ecostore
to original art drawn by Chocomoo.
This collaboration was planned as an initiative to express the values ecostore has cherished in a new form, as we welcome the 10th anniversary of landing in Japan.
Our partner, artist Chocomoo, has previously worked on numerous collaborations with brands undertaking sustainable initiatives and continues her creative activities with a strong interest in the environment and society.
Additionally, her works frequently feature motifs of nature, such as plants and animals, deeply resonating with ecostore's philosophy of valuing coexistence with nature.
Furthermore, we realized this collaboration because we believe her simple yet powerful monochromatic art style has high affinity with ecostore's minimalist package design, capable of drawing out new charm without compromising the brand's worldview.
■ Phase 1: 2 Types of Original Laundry Refill Bottles
- Laundry Refill Bottle 500mL
*Does not contain detergent.
[Chocomoo × ecostore] WHEN LOVE MET THE SUN
Chocomoo Comment:
'I designed it showing Don't touch-kun, a heart character who is also my main character, washing his precious doll with ecostore detergent. It depicts him warmly hugging it because it's freshly washed, soft, and fluffy.'
[Chocomoo × ecostore] NAP TIME
Chocomoo Comment:
'I drew the image I felt when I saw photos of ecostore's founders, Malcolm and Melanie. I was impressed by the couple living eco-friendly lives in the nature of New Zealand, and I incorporated their warm image. Under the warm sun, everyone is thoughtfully snuggling close and taking a nap.'
■ Campaign Details
We are running a campaign giving away 1 collaboration refill bottle for purchases of 2,200 yen (tax included) or more, including a 1L Laundry Refill Pack.
● Period: May 1 (Fri) 10:00 - June 30 (Tue) 23:59
● Participating Stores: Ecostore Atre Ebisu, Ecostore Official Online Site, Cosme Kitchen, Biople stores, MASH GO GREEN STORE
● Purchase Conditions: Purchases of 2,200 yen (tax included) or more including a 1L Laundry Refill Pack (5 types total)
*At stores equipped with the automatic detergent filling machine 'ecofill', purchases of 2,200 yen or more including ecofill usage or a 1L Laundry Refill Pack
*You can choose your preferred bottle design from 2 types
*Expected to end as soon as the planned quantity is reached
Chocomoo × ecostore Special Page
https://ecostore.jp/Page/campaign/2026/Chocomoo/
ecostore Brand 10th Anniversary Special Page
https://ecostore.jp/Page/campaign/2026/10thAnniversary/?plan=ec260401_10th
■ Collaboration Artist Chocomoo
● Comment on this collaboration
'I visualized ecostore's products, which are kind to nature and the environment, through my own filter and incorporated them into my artwork. When you pick up the collaboration bottle, I hope the design also conveys a kindness somewhat resembling the warmth of the sun.'
This series is an initiative to express the sustainable values that ecostore cherishes through various products. For the 1st phase, themed around 'refill culture', we have created limited-edition refill bottle labels using original art drawn by Chocomoo. We will run a campaign presenting these as novelty gifts to customers who purchase eligible products meeting certain conditions.
Furthermore, the 2nd phase is scheduled for this summer, and we will sequentially roll out new lifestyle proposals while changing categories and shapes.
■ Collaboration Theme & Background
'SUSTAINABLE IS KINDNESS'
It doesn't have to be too serious.
But we want to consciously choose kindness.
To commemorate our 10th anniversary,
we entrusted these thoughts of ecostore
to original art drawn by Chocomoo.
This collaboration was planned as an initiative to express the values ecostore has cherished in a new form, as we welcome the 10th anniversary of landing in Japan.
Our partner, artist Chocomoo, has previously worked on numerous collaborations with brands undertaking sustainable initiatives and continues her creative activities with a strong interest in the environment and society.
Additionally, her works frequently feature motifs of nature, such as plants and animals, deeply resonating with ecostore's philosophy of valuing coexistence with nature.
Furthermore, we realized this collaboration because we believe her simple yet powerful monochromatic art style has high affinity with ecostore's minimalist package design, capable of drawing out new charm without compromising the brand's worldview.
■ Phase 1: 2 Types of Original Laundry Refill Bottles
- Laundry Refill Bottle 500mL
*Does not contain detergent.
[Chocomoo × ecostore] WHEN LOVE MET THE SUN
Chocomoo Comment:
'I designed it showing Don't touch-kun, a heart character who is also my main character, washing his precious doll with ecostore detergent. It depicts him warmly hugging it because it's freshly washed, soft, and fluffy.'
[Chocomoo × ecostore] NAP TIME
Chocomoo Comment:
'I drew the image I felt when I saw photos of ecostore's founders, Malcolm and Melanie. I was impressed by the couple living eco-friendly lives in the nature of New Zealand, and I incorporated their warm image. Under the warm sun, everyone is thoughtfully snuggling close and taking a nap.'
■ Campaign Details
We are running a campaign giving away 1 collaboration refill bottle for purchases of 2,200 yen (tax included) or more, including a 1L Laundry Refill Pack.
● Period: May 1 (Fri) 10:00 - June 30 (Tue) 23:59
● Participating Stores: Ecostore Atre Ebisu, Ecostore Official Online Site, Cosme Kitchen, Biople stores, MASH GO GREEN STORE
● Purchase Conditions: Purchases of 2,200 yen (tax included) or more including a 1L Laundry Refill Pack (5 types total)
*At stores equipped with the automatic detergent filling machine 'ecofill', purchases of 2,200 yen or more including ecofill usage or a 1L Laundry Refill Pack
*You can choose your preferred bottle design from 2 types
*Expected to end as soon as the planned quantity is reached
Chocomoo × ecostore Special Page
https://ecostore.jp/Page/campaign/2026/Chocomoo/
ecostore Brand 10th Anniversary Special Page
https://ecostore.jp/Page/campaign/2026/10thAnniversary/?plan=ec260401_10th
■ Collaboration Artist Chocomoo
● Comment on this collaboration
'I visualized ecostore's products, which are kind to nature and the environment, through my own filter and incorporated them into my artwork. When you pick up the collaboration bottle, I hope the design also conveys a kindness somewhat resembling the warmth of the sun.'