[CELFORD] Ji-won Heo Models the Travel Collection that Balances Comfort and Brilliance! Released on April 24 (Fri)

Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo) operates the women's brand 'CELFORD'. The brand will unveil and begin sales of its travel collection featuring model Ji-won Heo at 12:00 (noon) on Friday, April 24, 2026, on its official online store and the EC department store 'USAGI ONLINE'. Effortless Travel Travel styling that balances comfort and brilliance. Garments that are elegant yet highly functional beautifully color even the moments of transit. Enjoying subtle changes tailored to the places you visit and the occasions. Whether at the airport or in everyday life continuing into the city. Making every moment light and beautiful. LOOK Introduction Outer ¥18,700 Tops ¥17,600 Pants ¥15,400 Bag ¥17,600 Sandals ¥24,200 Outer ¥19,800 Tops ¥13,200 Pants ¥17,600 Pierced earrings ¥8,800 Bag ¥24,200 Sandals ¥23,100 Outer ¥18,700 Dress ¥23,100 Earrings ¥7,700 Bag ¥22,990 Sandals ¥23,100 Cardigan ¥17,600 Tops ¥9,350 Pants ¥15,400 Earrings ¥7,700 Bag ¥20,900 Sandals ¥19,800 (All prices include tax) About Sales ■ Online Release Date: From 12:00 (noon) Friday, April 24, 2026 ・CELFORD OFFICIAL ONLINE STORE < https://celford.com > ・USAGI ONLINE < https://usagi-online.com/ > ■ Nationwide Release: From Friday, April 24, 2026 ・CELFORD Nationwide Stores < https://celford.com/Page/storelocation.aspx > Ji-won Heo Profile An actor formerly of the idol group Cherry Bullet. With stable acting skills and sophisticated visuals, she continues to be active in various fields including dramas, advertisements, and fashion photobooks. She is actively expanding her activities overseas, including in Japan, growing her global fan base. Also, with her unique clear image and trendy feel, she is gathering attention in the brand and beauty industries. Through continuous communication on social media, she has gained the sympathy of women of her generation and established her position as a next-generation rising star. About CELFORD Debuted in spring 2018. Under the concept of 'THE FIRST LADY', it proposes fashion that fascinates mature women with high-quality silhouettes. It offers dresses that color 'important scenes' for every woman, as well as items that can be worn elegantly and in mode. Currently, there are 18 stores mainly in department stores and fashion buildings. (Store count as of January 20) : https://celford.com/ : https://usagi-online.com/brand/celford/ : https://www.instagram.com/celford_official/ -THE FIRST LADY- Design, styling, elegance, and message. First lady fashion packed with the originality and pride of each country. The moment you interact with the brand, it delivers grace and brilliance.