[emmi] Unveils First Collaboration Collection with 'New York Botanical Garden' <Online Pre-orders Start April 23 (Thu)>

Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / President Hiroyuki Kondo) operates the women's brand 'emmi', which handles daily wear and wellness & training wear. Starting from 12:00 PM (noon) on Thursday, April 23, 'emmi' will unveil its first collaboration collection with the 'New York Botanical Garden (NYBG)', a pioneering global botanical research institute. Pre-orders will start on the emmi official online store and USAGI ONLINE.

Additionally, during the period from the start of pre-orders at 12:00 PM (noon) on Thursday, April 23 to 11:59 PM on Saturday, April 25, customers who pre-order eligible items will be awarded a uniform 10% MA points regardless of their membership rank.

(emmi official website: http://emmi.jp/ )

We have incorporated the botanical art from NYBG's collection, which delicately depicts the beauty of plants, into a gorgeous collection.

Using feminine satin materials and full-pattern prints luxuriously utilizing the botanical art, we have finished items that stay close to the 'emmi'-like lifestyle while making the most of the art's beauty.

LINE UP

[emmi×NYBG] stripe relaxed shirt 18,700 yen col: WHT, YEL, BLU size: F

[emmi×NYBG] stripe relaxed pants 19,800 yen col: YEL, BLU size: 0, 1

[emmi×NYBG] flower washer blouse 15,950 yen col: OWHT, YEL size: F

[emmi×NYBG] flower washer skirt 20,900 yen col: OWHT, YEL size: F

[emmi×NYBG] satin camisole dress 27,500 yen col: IVR, BLK size: 0, 1

[emmi×NYBG] graphic T-shirt 9,900 yen col: WHT, LGRY, BRW size: F

[emmi×NYBG] ribbed tank top 8,580 yen col: WHT, YEL, BRW, BORDER size: F

[emmi×NYBG] satin logo cap 7,480 yen col: OWHT, BRW, BLK size: F

[UU×NYBG] satin bare top bra 8,800 yen col: YEL, BLK size: 0, 1

[UU×NYBG] satin bare top camisole 9,900 yen col: YEL, BLK size: 0, 1

Uniform 10% MA Point Campaign

Period: Thursday, April 23, 12:00 PM (noon) to Saturday, April 25, 11:59 PM

During the above period, customers who pre-order eligible advance summer items will receive a uniform 10% MA points regardless of membership rank.

About Sales

<Online Store> Pre-order start date: Thursday, April 23, 12:00 PM (noon) - emmi official online store ( https://emmi.jp/ ) - USAGI ONLINE ( https://usagi-online.com/brand/emmi/ )

<Physical Stores> Nationwide directly managed store release date: Saturday, April 25 - emmi nationwide directly managed stores ( https://emmi.jp/Page/shoplist.aspx )

New York Botanical Garden (NYBG)

Established in 1891, the New York Botanical Garden (NYBG) is the most comprehensive botanical garden in the world. Deeply rooted in New York's cultural fabric, NYBG is located in the heart of the Bronx, New York's greenest borough.

NYBG is also home to renowned exhibitions, immersive botanical experiences, art, and music. It also manages globally significant research collections, including the LuEsther T. Mertz Library collection and the William and Lynda Steere Herbarium.

These collections support the New York Botanical Garden's activities in plant research, conservation, horticulture, and education.

To learn more, visit nybg.org

nybg.org @nybg

emmi

Under the concept of 'clear mode', emmi develops basic yet sophisticated adult daily wear, as well as relaxing wellness & training wear that incorporates fashion trends. By pairing sneakers—which have become an indispensable part of the active woman's wardrobe—we propose styling that aligns with diverse lifestyles.