[emmi] Unveils First Collaboration Collection with "New York Botanical Garden" <Online Pre-orders Start Thursday, April 23>

The women's brand "emmi," which offers daily wear and wellness & training wear developed by Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / President Hiroyuki Kondo), will unveil its first collaboration collection with the "New York Botanical Garden," a pioneering botanical research institute in the world, on the emmi official online store and USAGI ONLINE starting at 12:00 PM (noon) on Thursday, April 23, and begin accepting pre-orders. In addition, during the period from the start of pre-orders at 12:00 PM on Thursday, April 23 to 11:59 PM on Saturday, April 25, customers who pre-order eligible advance items will be granted a uniform 10% MA points, regardless of their membership rank. (emmi official website: http://emmi.jp/ ) The botanical art, delicately depicting the beauty of the plants held by NYBG, has been used to create a gorgeous collection. Utilizing the beauty of the art, such as feminine satin materials and full patterns luxuriously featuring botanical art, we have finished items that stay close to the lifestyle typical of emmi. LINE UP [emmi x NYBG] stripe relaxed shirt 18,700 yen col: WHT, YEL, BLU size: F [emmi x NYBG] stripe relaxed pants 19,800 yen col: YEL, BLU size: 0, 1 [emmi x NYBG] flower washer blouse 15,950 yen col: OWHT, YEL size: F [emmi x NYBG] flower washer skirt 20,900 yen col: OWHT, YEL size: F [emmi x NYBG] satin camisole dress 27,500 yen col: IVR, BLK size: 0, 1 [emmi x NYBG] graphic T-shirt 9,900 yen col: WHT, LGRY, BRW size: F [emmi x NYBG] ribbed tank top 8,580 yen col: WHT, YEL, BRW, BORDER size: F [emmi x NYBG] satin logo cap 7,480 yen col: OWHT, BRW, BLK size: F [UU x NYBG] satin bare top bra 8,800 yen col: YEL, BLK size: 0, 1 [UU x NYBG] satin bare top camisole 9,900 yen col: YEL, BLK size: 0, 1 MA Points Flat 10% Campaign Period: Thursday, April 23, 12:00 PM - Saturday, April 25, 11:59 PM Customers who pre-order eligible summer advance items during the above period will be granted a uniform 10% MA points regardless of membership rank. About Sales Pre-order start date: Thursday, April 23, 12:00 PM (noon) - emmi official online store (https://emmi.jp/) - USAGI ONLINE (https://usagi-online.com/brand/emmi/) Nationwide directly managed store release date: Saturday, April 25 - emmi nationwide directly managed stores (https://emmi.jp/Page/shoplist.aspx) New York Botanical Garden Founded in 1891, the New York Botanical Garden (NYBG) is the most comprehensive botanical garden in the world. Rooted in the cultural foundation of New York, NYBG is located in the heart of the Bronx, New York's greenest borough. NYBG is also home to famous exhibitions, immersive botanical experiences, art, and music. It also manages globally significant research collections such as the LuEsther T. Mertz Library collections and the William and Lynda Steere Herbarium. This collection supports the New York Botanical Garden's work in plant research and conservation, horticulture, and education. For more information, visit nybg.org nybg.org @nybg emmi Under the concept of clear mode, the brand develops basic yet sophisticated adult daily wear and relaxed wellness & training wear that incorporates fashion trends. Paired with sneakers, which have become indispensable for the feet of active women, they propose styling in line with diversifying lifestyles.