【ecostore】10th Anniversary in Japan: Special Website Launched, Featuring Limited Projects and New Product Information

ecostore, a natural daily care brand from New Zealand operated by ecostore JAPAN Co., Ltd. (Chiyoda-ku, Tokyo / Representative Director Yohei Hanase), will launch a special website on Wednesday, April 1, 2026, to commemorate the 10th anniversary of its arrival in Japan.

ecostore began sales in Japan on April 15, 2016, with the opening of its directly managed Atre Ebisu store. This year, marking its 10th anniversary in Japan, the brand plans to launch new products tailored to Japanese lifestyles and uses, commence production in Japan, and release collaboration products with artists, along with various campaigns. The special website will provide the latest information throughout the year, updated as needed.

10th Anniversary Theme for Japan and Special Website ecostore has actively pursued refill and bulk sales systems with the desire to reduce plastic waste, even if it's just one bottle. The word "Refill" not only means "replenish" but also "to fill" or "to satisfy." With the concept of "Refill Your World," ecostore aims to enrich the lives and hearts of various people by integrating ecostore into their daily lives. The special site introduces ecostore's recent environmental initiatives, comments from users, and the brand's history.

* 10th Anniversary Theme

**Refill Your World**

**Refill.** **It's a kindness that "fills" not just bottles, but also hearts, lives, and hope.** **For the 10 years ecostore has walked in Japan, and for the next 10 years.** **Small refills will fill your heart, fill your world.** **Now and in the future.**

* "Water" Motif Design The founders of ecostore, the Lands couple, established ecostore with the desire to return water to nature as clean as it was before it left the home. This design, featuring a "water" motif, was inspired by the origin of the brand.

[Special Website] URL: https://ecostore.jp/Page/campaign/2026/10thAnniversary/ [Launch Date] Scheduled for Wednesday, April 1, 2026, 10:00 AM

Hand-drawn Anniversary Logo by CEO Pablo Kraus To commemorate the 10th anniversary of its arrival in Japan, Mr. Pablo Kraus, CEO of ecostore Company Limited (New Zealand), created a hand-drawn anniversary logo. He is personally fond of drawing and utilized his artistic sensibility for this special design.

**▽Message from Pablo Kraus, CEO of ecostore Company Limited (New Zealand)**

To everyone in Japan, ecostore Japan has now reached its 10th anniversary. This significant milestone was achieved thanks to all of you in Japan who have supported us. We express our heartfelt gratitude. Each instance of incorporating our products into your daily lives has been an irreplaceable support for us. With gratitude to all of you, we aim to continue building a future that is kind to people and the planet. Please look forward to what ecostore has in store for the future. With gratitude, CEO Pablo Kraus

10th Anniversary Original Drawstring Pouch From Friday, April 10, a limited edition original drawstring pouch will be released at the ecostore Atre Ebisu store.

Similar to the special website, the drawstring pouch also features a "water" motif.

It's a convenient size that perfectly fits popular products like toothpaste and laundry products (500mL). It can be used not only for gift wrapping but also as an everyday small item pouch with a design that blends into daily life.

[Price] 500 yen (tax included) [Size] W220×H290mm [Sales Period] From April 10 (Fri) until supplies last [Sales Store] ecostore Atre Ebisu store only

About ecostore "Thoughtful choices for your skin and the environment." ecostore is a home & body care brand born in New Zealand, a country advanced in environmental conservation. Based on the philosophy that "what is good for the environment is also good for health," the brand is committed to natural ingredients, manufacturing processes, and design, offering skin-friendly products. With ecostore, we propose "thoughtful choices (washing/selection)" that protect the environment and care for your skin. Protect the environment and make "thoughtful choices (washing/selection)" for your skin.

[ecostore Official Online Shop] https://ecostore.jp [ecostore Official Instagram] https://www.instagram.com/ecostore.jp [ecostore Official X] http://x.com/ecostorejp?s=11