FRAY I.D, a women's brand operated by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director and President: Hiroyuki Kondo), will launch collaboration items with the global sports brand "PUMA," featuring model Mizuki Hanayama. Online pre-orders will begin on April 3, 2026 (Friday) at 12:00 PM (noon) on the official online site, the Mash Group official app "MASH STORE," and the EC department store "USAGI ONLINE." The items will then be sequentially released at FRAY I.D's directly managed stores nationwide starting May 6, 2026 (Wednesday).

Refinement x Function × Activity

A collaboration with the global sports brand "PUMA." The custom "H-STREET" sneakers, based on silver with mixed materials, and the water-repellent and UV-protective apparel set propose a sophisticated active style. The blouson comes with a packable pouch made of the same material. This collection seamlessly blends FRAY I.D's signature pale colors with functional beauty, accompanying you from daily life to travel destinations.

Jacket [PUMA] ¥15,950

Pants [PUMA] ¥11,000

Tops ¥8,800

Pierced earring ¥7,480

Shoes [PUMA] ¥13,200

Knit tops ¥13,970

Camisole ¥10,450

Pants [PUMA] ¥11,000

Shoes [PUMA] ¥13,200

Jacket [PUMA] ¥15,950

Dress ¥23,100

Pierced earring ¥6,380

Shoes [PUMA] ¥13,200

About LIMITED CONCEPT STORE "WELLNESS STYLE LAB"

To commemorate the launch of the PUMA "H-STREET" custom model, a limited concept store "WELLNESS STYLE LAB" will be held by five brands: SNIDEL, FRAY I.D, LILY BROWN, Mila Owen, and emmi, at Lumine Shinjuku 2 and Hankyu Umeda Main Store. Custom sneakers from each brand will be gathered in one place, with five colors of "H-STREET" adorning the venue. In addition to the pre-sale of "H-STREET," special content such as the release of limited items tailored to the sneakers and customization events will be available.

LIMITED CONCEPT STORE EXCLUSIVE ITEM

Dress ¥16,940

col. IVR,MNT,CGRY

size 0/1

col. IVR size 0/1

col. MNT size 0/1

col. CGRY size 0/1

Knapsack ¥5,940

col. WHT

【*All prices include tax】

▪Customization Event

A customization event will be held at the limited concept store for customers who purchase custom "H-STREET" sneakers and knapsacks from the five brands in their preferred combination (simultaneous purchase of sneakers + knapsack).

*Parts are limited to 5 per pair of sneakers and 3 per knapsack per person.

*Heat-press stickers can only be used on knapsacks.

*The event will end once parts run out.

*There may be a waiting time during crowded periods.

*Contents are subject to change without notice.

▪POP UP STORE "WELLNESS STYLE LAB" Overview

Shinjuku Lumine 2

▪Period: April 13 (Mon) - April 19 (Sun)

▪Location: Lumine Shinjuku 2, 2F Gallery2

Hankyu Umeda Main Store

▪Period: April 29 (Wed) - May 5 (Tue)

▪Location: Hankyu Umeda Main Store, 4F Kotokoto Stage 41

・About Release Reservations

Pre-order: Starts April 3, 2026 (Friday) 12:00 PM (noon) ・FRAY I.D OFFICIAL ONLINE STORE:

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  • Source: PR TIMES
  • Category: News