＜SNIDEL＞PUMA's "H-STREET" Special Edition Model Appears! A Pair Featuring Feminine Pink and Sophisticated Silver <Released April 1st (Wed)>

SNIDEL (operated by Mash Style Lab Co., Ltd., Chiyoda-ku, Tokyo / Representative Director and President Hiroyuki Kondo), a ladies' brand, will unveil its PUMA "H-STREET" special edition sneaker item on its official online store, EC department store USAGI ONLINE, and MASH STORE app on April 1st (Wednesday) at 12:00 PM (noon), with web pre-orders starting on April 3rd (Friday) at 12:00 PM (noon).

Additionally, it will be pre-released at the 5-brand joint limited concept store "WELLNESS STYLE LAB" held at Lumine Shinjuku 2 from April 13th (Monday) to April 19th (Sunday), and at Hankyu Umeda Main Store from April 29th (Wednesday) to May 5th (Tuesday).

The "H-STREET" (H-Street) was developed as a lifestyle version of the running spike "PUMA Harambee" released in the late 1990s. It offers excellent flexibility and lightness, along with a highly breathable mesh material, achieving a comfortable fit. SNIDEL's signature elegant pink color is combined with silver, which gives a modern impression, creating a coexistence of femininity and sophistication. The insole features a double name, giving it a special finish. This pair will enhance your coordination as a styling accent.

【SNIDEL×PUMA】H-STREET Color: LPNK Size: 22.5-25cm Price: ¥13,200

LOOK Dress (WELLNESS STYLE LAB LIMITED) ¥24,750

Dress (WELLNESS STYLE LAB LIMITED) ¥29,700 Shoes(SNIDEL×PUMA) ¥13,200

About LIMITED CONCEPT STORE "WELLNESS STYLE LAB" Ahead of the nationwide release, a limited concept store "WELLNESS STYLE LAB" will be held at Lumine Shinjuku 2 and Hankyu Umeda Main Store by five brands: SNIDEL, FRAY I.D, LILY BROWN, Mila Owen, and emmi. Each brand's special edition sneakers will be gathered in one place, with five colors of "H-STREET" adorning the venue. Furthermore, special content such as the release of limited items tailored to the special edition shoes and customization events will be available.

▪LIMITED CONCEPT STORE Exclusive Products ■【WELLNESS STYLE LAB Limited】Volume Hem Dress Color: OWHT/LPNK Size: 0.1 Price: ¥29,700

【WELLNESS STYLE LAB Limited】Volume Airy Mini Dress Color: LPNK Size: 0.1 Price: ¥24,750

【WELLNESS STYLE LAB Limited】One-Point Logo Hoodie Color: GRY/PNK Size: F Price: ¥15,950

【WELLNESS STYLE LAB Limited】Gloss Knapsack Color: LPNK Size: F Price: ¥4,950

(All prices include tax)

About CUSTOMIZE EVENT A customization event will be held at the limited concept store for customers who purchase the "H-STREET" special edition sneakers and a knapsack in their preferred combination (simultaneous purchase of sneakers + knapsack). This is a special event where you can create your own original sneakers and knapsacks using custom parts.

*Parts are limited to 5 per person for sneakers and 3 for knapsacks. *Heat-transfer stickers can only be used on knapsacks. *The event will end once parts run out. *There may be a wait during crowded times. *Content is subject to change without notice.

LIMITED CONCEPT STORE "WELLNESS STYLE LAB" Lumine Shinjuku 2F/GALLERY2