When can I buy the emmi x PUMA collaboration sneakers?

Online reservations start at noon on April 3rd, pre-sales at limited stores begin on April 13th, and national store sales start on May 6th.

What are the features of the 'H-STREET'?

It's a lightweight model inspired by 2000s running spikes, featuring a brown x pink colorway with added feminine elements.

What is the LIMITED CONCEPT STORE "WELLNESS STYLE LAB"?

It's a joint limited store by five brands held at Lumine Shinjuku 2 and Hankyu Umeda Main Store, offering pre-sales, limited items, and customization events.

[emmi×PUMA] First Special Order for the New Low-Profile Icon 'H-STREET' - A Blend of Brown and Pale Pink for a Sporty Yet Feminine Touch

Published Apr 1, 2026 9:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 6 min read ・ Source: PR TIMES

emmi collaborates with PUMA to release a special edition 'H-STREET' sneaker, featuring a unique brown and pink colorway, with pre-sales at a limited concept store before national launch.

Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / President: Hiroyuki Kondo), which operates the women's brand "emmi" specializing in daily wear and wellness & training wear, will launch a special order shoe "H-STREET" in collaboration with the global sports brand "PUMA". Pre-orders will begin on April 3rd (Friday) at 12:00 PM (noon) on the emmi official online store and USAGI ONLINE. It will be pre-released at the "WELLNESS STYLE LAB" limited concept store, a joint venture of five brands, held at Lumine Shinjuku 2 from April 13th (Monday) to April 19th (Sunday), and at Hankyu Umeda Main Store from April 29th (Wednesday) to May 5th (Tuesday). Sales at emmi's nationwide directly managed stores will begin on May 6th (Wednesday).

This is the first special order for the H-STREET, inspired by the Puma Harambee, a running spike iconic of the 2000s. It is a lightweight and comfortable lifestyle model featuring a lightweight upper, a low-profile silhouette, a highly cushioned EVA midsole, and a mesh upper. For this special order, a brown x pink color combination is used, adding a trendy and subtly feminine essence to the sporty design with a glossy mesh upper, lustrous material on the sides, and glitter incorporated into the shoelace eyelets. The footbed is adorned with a W logo. Two types of shoelaces are included: a thick pale pink shoelace and an ivory one that matches any outfit, allowing for interchangeable styling depending on your mood.

【emmi×PUMA】H-STREET 13,200yen size:23-25.5cm

LOOK

Blouson 20,900yen (WELLNESS STYLE LAB LIMITED) Dress 26,400yen (WELLNESS STYLE LAB LIMITED) Bag 15,950yen Shoes(emmi×PUMA) 13,200yen

Tops 12,100yen (WELLNESS STYLE LAB LIMITED) Pants 19,800yen Scarf 8,580yen Pierced earrings 5,280yen Bag 5,280yen Shoes(emmi×PUMA) 13,200yen

Blouson 35,200yen Dress 37,400yen Bra top 5,390yen Leggings 10,780yen Shoes(emmi×PUMA) 13,200yen

About LIMITED CONCEPT STORE "WELLNESS STYLE LAB"

To commemorate the launch of the PUMA "H-STREET" special order model, a limited concept store "WELLNESS STYLE LAB" will be held by five brands: SNIDEL, FRAY I.D, LILY BROWN, Mila Owen, and emmi, at Lumine Shinjuku 2 and Hankyu Umeda Main Store. Special order sneakers from each brand will be gathered in one place, with five colors of "H-STREET" adorning the venue. In addition to the pre-release of "H-STREET", special contents such as the launch of limited items tailored to the sneakers and customization events will be available.

▪LIMITED CONCEPT STORE Exclusive Products

Nylon Rip Blouson 20,900yen col:PNK (WELLNESS STYLE LAB Limited Color) size:F

Nylon Rip Dress 26,400yen col:PNK (WELLNESS STYLE LAB Limited Color) size:0,1

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Source: PR TIMES
Category: News

[emmi×PUMA] First Special Order for the New Low-Profile Icon 'H-STREET' - A Blend of Brown and Pale Pink for a Sporty Yet Feminine Touch

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