[Mila Owen] PUMA's "H-STREET" Special Edition Model Appears! Iconic Sneakers with Suede Material and Vivid Lime Yellow Color to be Pre-released at POP UP Event <From April 13th (Mon)>

Mila Owen (Headquarters: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo), a women's brand developed by Mash Style Lab Co., Ltd., will launch the PUMA "H-STREET" special edition model sneakers at the POP UP event "WELLNESS STYLE LAB" held at Lumine Shinjuku 2 2F/GALLERY 2 starting April 13, 2026 (Monday). Prior to the event, a visual page will be released on April 1, 2026 (Wednesday) at 12:00 (noon) on the official online store, Mash Group's official app "MASH STORE," and the EC department store USAGI ONLINE. Web pre-orders will begin on April 3, 2026 (Friday) at 12:00 (noon).

Mila Owen develops next-generation basic items that do not entirely rely on trends or collections, under the theme of "NEXT BASIC" from Tokyo to the world.

PUMA "H-STREET" first appeared as a lifestyle model in 2003, inspired by the running spike PUMA Harambee, which emerged in the late 1990s. It features a sharp, speedy silhouette, elevating the original sporty elements into a modern style.

For this collaboration, Mila Owen has created a special edition with a vibrant color scheme, combining lime yellow and sage on suede material. Two types of shoelaces are included: a brown color-block oval design and a lime yellow monochromatic type, allowing for interchangeable styling. Despite its catchy colors, it's a fresh pair that can easily be incorporated as a focal point in any outfit.

・About the "H-STREET" Special Edition Sneakers ■【Mila Owen×PUMA】H-STREET Color: LIME Sizes: 23cm/23.5cm/24cm/24.5cm Price: 16,500 yen

The H-STREET offers a light and comfortable fit with its lightweight suede upper, slim silhouette, and cushioned EVA midsole. This special edition model features a matching logo and formstrip (side line mark) that complement the brown shoelaces, creating a pair that enhances the freshness of your overall coordination.

About the Visual Page Release ■Released on April 1 (Wednesday) 12:00 (noon) ・Official Online Store: <https://milaowen.com/> ・USAGI ONLINE: <https://usagi-online.com/brand/milaowen/>

About Web Pre-orders ■From April 3 (Friday) 12:00 (noon) to April 10 (Friday) 12:00 (noon) ・Official Online Store: <https://milaowen.com/> ・USAGI ONLINE: <https://usagi-online.com/brand/milaowen/>

About the LIMITED CONCEPT STORE "WELLNESS STYLE LAB" ■April 13 (Monday) - April 19 (Sunday) ・Lumine Shinjuku 2 2F/GALLERY2 ■April 29 (Wednesday/Holiday) - May 5 (Tuesday/Holiday) ・Hankyu Umeda Main Store 4F/Koto Koto Stage

About Availability at Mila Owen SHOPs ■Sales start from May 6 (Wednesday) at Mila Owen SHOPs nationwide and online stores ・Official Online Store: <https://milaowen.com/> ・USAGI ONLINE: <https://usagi-online.com/brand/milaowen/> ・National Store List: <https://milaowen.com/Page/shoplist.aspx>

・About the LIMITED CONCEPT STORE "WELLNESS STYLE LAB" To commemorate the launch of special edition models from five Mash Group brands, a POP UP event will be held where items from each brand will be gathered. During the event, in addition to the special edition sneakers, event-exclusive apparel and knapsacks will be released, and a custom event using custom parts is planned.

・WELLNESS STYLE LAB / Mila Owen Limited Apparel Lineup ■Cropped Logo T-shirt Price: 4,950 yen Colors: CRM, DBRW Size: F

Motif Graphic T-shirt Price: 5,280 yen Colors: PNK, LIME Sizes: 0, 1

Straight Sweatpants Price: 11,000 yen Colors: IVR, BRW Sizes: 0, 1