Mash Style Lab Co., Ltd. (Location: Chiyoda-ku, Tokyo / Representative Director and President: Hiroyuki Kondo), which operates the women's brand "FURFUR," will launch a total of two collaboration items with "Lee," a brand that proposes modern denim based on functionality and robustness, while originating from workwear. These items will be available for pre-order starting Friday, April 3, 2026, at noon on the "FURFUR Official Online Store," Mash Group's official app "MASH STORE," and the EC department store "USAGI ONLINE." They will then be released at "FURFUR stores nationwide" from Wednesday, April 15. Prior to the launch, a collection visual titled "Lee×FURFUR meets Riko," featuring actress Riko as the model, will be unveiled on the aforementioned online stores from Wednesday, April 1, at noon.

Lee × FURFUR meets Riko

The first collaboration denim between the timeless classic denim brand "Lee" and FURFUR is now available. The lineup includes two styles: standard silhouette overalls with prominent stitching, and half pants with playful random hand-painted details. Enjoy feminine denim with model Riko.

Item Lineup

Product Name: Lee Collaboration Paint Denim Half Pants Price: ¥24,200 Color Options: OWHT, PNK, SAX, NVY Sizes: 0, 1

These denim half pants, inspired by Lee's men's pants, are a trendy item with a feminine essence. While featuring a relaxed silhouette, special attention was paid to the waist and hip areas to beautifully accentuate a woman's body line. The hand-painted processing, applied individually by hand, offers a unique FURFUR-like texture that cannot be found elsewhere. The FURFUR logo embroidery on the back pocket adds a subtle accent. In addition to the classic sax blue and navy, FURFUR's signature off-white and pink colors are also available.

Product Name: Lee Collaboration Denim Overalls Price: ¥29,700 Color Options: OWHT, PNK, SAX, NVY Sizes: 0, 1

These denim overalls feature a relaxed waistline leading to a neat wide-straight silhouette, offering a casual yet feminine look with a compact fit when worn. The FURFUR logo embroidered in the same color on the back pocket provides a subtle accent. Similar to the half pants, they are available in four colors: classic sax blue and navy, plus feminine off-white and pink.

*All prices include tax.

Sales Schedule

[Product Lineup & Visual Release] Wednesday, April 1, 2026, 12:00 (noon) ・FURFUR Official Online Store <https://furfurfur.jp/> ・USAGI ONLINE <https://usagi-online.com/brand/furfur>

Online Pre-sale Date Friday, April 3, 2026, 12:00 (noon) ・FURFUR Official Online Store <https://furfurfur.jp/> ・MASH STORE App <https://apps.apple.com/jp/app/mash-store/id1623326415> ・USAGI ONLINE <https://usagi-online.com/brand/furfur/?link=HD> ・ZOZOTOWN <https://zozo.jp/shop/furfur/> ・Rakuten <https://brandavenue.rakuten.co.jp/ba/shop-furfur/>

In-store Release Date Wednesday, April 15, 2026 ・FURFUR National Direct Stores <https://furfurfur.jp/Page/shoplist.aspx>

About Lee

H.D. Lee Mercantile Company, founded in 1889 by Henry David Lee as a wholesale distributor of food and general merchandise, began manufacturing its own workwear, including 8oz denim bib overalls, in 1911. Subsequently, it revolutionized the jeans industry with items like the cowboy pants affectionately known as "101" and the pioneering white jeans "Westerner." Lee continues to propose modern denim based on functionality and robustness, while still rooted in workwear for cowboys and others. It constantly evolves with the times.

Riko Profile

Riko Born December 4, 2002, in Kanagawa Prefecture. She gained significant attention after starring in the drama "Black Cinderella" (ABEMA). She has since appeared in popular works such as "SHUT UP" (TV Tokyo) and "119 Emergency Call" (Fuji TV), continuing to make her mark.

FACT BOX

  • Source: PR TIMES
  • Category: News