The women's brand "emmi," operated by Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / Representative Director President: Hiroyuki Kondo), which handles daily wear and wellness & training wear, will launch collaboration shoes with the French sports brand "le coq sportif" from 12:00 PM on April 10 (Fri) on its official online store and EC department store "USAGI ONLINE," and on the same day at emmi's directly managed stores nationwide. *Sales will end when stock runs out. Please be aware in advance. (emmi official website: http://emmi.jp/)

Adopting iconic side parts redesigned from the brand's archive models, the BASQUE material, which offers cushioning and stability, has been changed to ripstop fabric and matte synthetic leather. With blue and silver accents, it has been elevated to a summery clean impression despite its thick sole, making it an emmi special order design.

The material uses sugarcane-derived EVA, which is excellent in rebound and support.

[emmi×le coq sportif] LCS BASQUE IE 13,200yen size: 23-25cm (available in 0.5cm increments)

(All prices include tax)

About sales <Online store> Release date: April 10 (Fri) 12:00 PM (noon) ・emmi official online store (https://emmi.jp/) ・USAGI ONLINE (https://usagi-online.com/brand/emmi/)

<Stores> Release date: April 10 (Fri) ・emmi directly managed stores nationwide (https://emmi.jp/Page/shoplist.aspx)

le coq sportif le coq sportif is the oldest comprehensive sports manufacturer in France. It has gained the trust of athletes in numerous competitions such as cycling, tennis, and soccer. It provides sophisticated original designs and comfort, supporting a playful and self-expressive lifestyle in sports and daily life.

emmi Based on the concept of clear mode, emmi offers basic yet sophisticated adult daily wear and relaxed wellness & training wear that incorporates fashion trends. It proposes styling that matches diverse lifestyles, combining them with sneakers, which have become an indispensable item for active women. [emmi Official Online Store] http://emmi.jp/

[Instagram] @emmi.jp<https://www.instagram.com/emmi.jp/>

[emmi Official X] https://x.com/sneakersbyemmi?s=21

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FACT BOX

  • Source: PR TIMES
  • Category: product_launch