[O by F] Revived Due to Popular Demand! Cool and Refreshing. Captivating Hair with Silky, Fluffy Texture Even on Hot Days with Cooling 3-in-1 Shampoo & Cooling Dry Shampoo <Nationwide Release on Friday, April 10th>

MASH Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo / Representative Director: Yoko Toyoyama) is pleased to announce the release of two cooling hair care items from its wellness hair care brand "O by F": "Scalp Shampoo Cool" and "Scalp Dry Shampoo Cool Shot". These will be available at Cosme Kitchen and Biople stores nationwide, as well as the MASH GO GREEN STORE. Product Concept Cool and refreshing. Captivating hair with silky, fluffy texture even on hot days. O by F's cooling scalp & dry shampoos. Last year's highly acclaimed Cooling 3-in-1 shampoo that transforms summer bath time into a refreshing experience, and Cooling dry shampoo for easy refreshment and scalp care with a single spray. These two hair care items are making a limited-quantity comeback. Experience an icy chill while achieving cool, smooth, and manageable hair. Embrace this special summer-only care to revitalize your hair and mind, unburdened by the heat. O by F Scalp Shampoo Cool, 200mL ¥3,080 (tax included) Not cutting corners, a luxurious summer scalp care. Enjoy a cool and comfortable experience even during the foam pack, for hair that remains light and manageable even in summer. A 3-in-1 shampoo that cleanses, cares for the scalp, and conditions the hair by lathering well, focusing on the scalp, and leaving it on as a foam pack before rinsing. 〈 HOW TO USE 〉 1. Rinse thoroughly with warm water for 3-5 minutes, wetting hair and scalp completely. 2. Take an appropriate amount in your hands and lather it onto your scalp and hair. Wrap your hair in the foam for 2-3 minutes as a foam pack to complete the conditioning treatment. 3. Rinse thoroughly with warm water. ■ POINT 1: Reset summer heat with an intense cooling sensation Enjoy a cool, refreshing feeling from the moment you wash until you rinse, leaving your head feeling clear and light. Even hot and humid summer bath times become a refreshing experience while saving time. This multi-functional shampoo, which also cares for the scalp, is perfect for summer when scalp dirt and stickiness are a concern. ■ POINT 2: 3-in-1 shampoo for scalp care, shampoo, and treatment A multi-functional cooling shampoo that cleanses while caring for the scalp and providing treatment by lathering well, focusing on the scalp, and leaving it on as a foam pack before rinsing. It contains scalp care ingredients*¹ and hair treatment ingredients*² to leave hair feeling light and manageable while thoroughly cleansing.

*1 Kiring Bark Extract, Soapberry Fruit Extract, Dipotassium Glycyrrhizate

*2 Hydrolyzed Rice Protein PG-Propyl Silanetriol, Hydrolyzed Soy Protein, Bracken Fern Leaf/Stem Extract, Yuzu Fruit Extract

O by F Scalp Dry Shampoo Cool Shot, 100mL ¥2,420 (tax included) Keep your hair flawless at any moment. Instantly removes stickiness, leaving you feeling light and refreshed this summer. An out-of-bath dry shampoo that adsorbs oil and odor*³ to create smooth, light hair. Contains naturally derived oil and odor-absorbing powder*⁴ to quickly remove dirt and smell. The moment you spray it, a refreshing coolness gradually persists, making it recommended not only for refreshing yourself during the day but also for caring for a sweaty scalp after bathing. 〈 Recommended for these situations! 〉 ✓ During outdoor events like camping ✓ For long flights ✓ For refreshment during work, such as teleworking ✓ When you don't want to wash your hair immediately after coloring ✓ It's also reassuring to have one as a preparation for disaster situations! ■ POINT 1: Instant cool care with an icy, freezing sensation A dry shampoo with a refreshing coolness that gradually persists from the moment of application. The pinpoint spray nozzle allows direct application to the scalp, spreading a comfortable coolness. It's perfect for refreshing yourself during the day, for outings in the hot summer, or for use on a sweaty scalp after bathing. ■ POINT 2: Absorbs oil and odor*³ for smooth hair A cooling dry shampoo formulated with naturally derived oil and odor-absorbing powder*⁴ that adsorbs oil and odor*³ to create smooth, light hair. The oil and odor-absorbing powder*⁴ restores hair and scalp from stickiness to a smooth, fluffy texture. It alleviates the discomfort of a sticky scalp, making it also recommended as a morning wash alternative for waking up.

*3 Dandruff and oxidized sebum

*4 Aluminum Starch Octenylsuccinate, Hydroxyapatite

Refreshing and clean, cool woody scent with a lime base A blend of citrus herb and floral herb essential oils enhances the elegant, refreshing scent of lime. The fresh, deep aroma brings a sense of clarity and refreshes away summer discomfort. Sales Information ● Nationwide Release: Friday, April 10, 2026. WEB STORE opens at 10:00 AM. Available nationwide at F ORGANICS・O by F / Cosme Kitchen / Biople Official WEB STORE, and Cosme Kitchen / Biople stores nationwide. ■ Sales Locations: ＜F ORGANICS・O by F Official WEB STORE＞ https://f-organics.jp/ ＜Cosme Kitchen Stores＞ https://cosmekitchen.jp/store_list/ ＜Cosme Kitchen Official WEB STORE＞ https://www.cosmekitchen-webstore.jp/ ＜Biople Stores＞ https://store.biople.jp/Page/ShopList.aspx ＜Biople Official WEB STORE＞ https://store.biople.jp/