【FRAY I.D×PUMA】Collaboration items with global sports brand "PUMA" featuring model Mizuki Hanayama are back this year. <Online pre-orders start April 3 (Fri) 12:00 PM>
FRAY I.D, a women's brand by Mash Style Lab Co., Ltd., is launching new collaboration items with global sports brand PUMA, featuring model Mizuki Hanayama. Online pre-orders begin on April 3rd at 12:00 PM, followed by a sequential release at FRAY I.D stores nationwide from May 6th.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 10:56 (474h 9m after Collected)
Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director and President: Hiroyuki Kondo), which operates the women's brand "FRAY I.D," will launch collaboration items with the global sports brand "PUMA," featuring model Mizuki Hanayama. Online pre-orders will begin on April 3, 2026 (Friday) at 12:00 PM (noon) on the official online store, the Mash Group official app "MASH STORE," and the EC department store "USAGI ONLINE." The items will then be sequentially released at FRAY I.D national direct stores starting May 6, 2026 (Wednesday).
### Refinement x Function × Activity
This collaboration with the global sports brand "PUMA" offers "H-STREET" special edition sneakers, based on silver with mixed materials, and a set of water-repellent and UV-protective apparel, proposing a refined active style. The blouson comes with a packable pouch made of the same material. This collection seamlessly blends FRAY I.D's characteristic pale colors with functional beauty, accompanying you from daily life to travel destinations.
### Refinement x Function × Activity
This collaboration with the global sports brand "PUMA" offers "H-STREET" special edition sneakers, based on silver with mixed materials, and a set of water-repellent and UV-protective apparel, proposing a refined active style. The blouson comes with a packable pouch made of the same material. This collection seamlessly blends FRAY I.D's characteristic pale colors with functional beauty, accompanying you from daily life to travel destinations.