【emmi×PUMA】First Exclusive Collaboration on the Low-Profile New Icon "H-STREET" - A Blend of Brown and Pale Pink for a Sporty Yet Feminine Touch

Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / Representative Director and President Hiroyuki Kondo) operates the women's brand "emmi," which handles daily wear and wellness & training wear. emmi will release its exclusive collaboration shoes "H-STREET" with the global sports brand "PUMA." Pre-orders will begin on April 3rd (Friday) at 12:00 PM (noon) on the emmi official online store and USAGI ONLINE. Early sales will be held from April 13th (Monday) to April 19th (Sunday) at Lumine Shinjuku 2, and from April 29th (Wednesday) to May 5th (Tuesday) at Hankyu Umeda Main Store as part of the "WELLNESS STYLE LAB," a joint limited concept store by 5 brands. Sales at emmi's nationwide directly managed stores will begin on May 6th (Wednesday).

The H-STREET, a first-time exclusive collaboration, is inspired by the PUMA Harambee, a running spike emblematic of the 2000s. It is a lightweight and comfortable lifestyle model featuring a lightweight upper, a low-profile silhouette, a highly cushioned EVA midsole, and a mesh upper. For this exclusive model, brown and pink colors are combined, and feminine essences are subtly added to the sporty design, such as a glossy mesh upper, lustrous material on the sides, and glitter incorporated into the shoelace holes. A 'W' logo is embossed on the footbed. The shoes come with two types of shoelaces: a thick pale pink shoelace and an ivory one that matches any outfit, allowing for interchangeable styling depending on your mood.

【emmi×PUMA】H-STREET 13,200yen size:23-25.5cm

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