April 1st is April Dream: Kobe's 'Mamemugi Marche' Becomes a Place Where 'Dreams' Bloom, Supporting Customer Dreams as a PR TIMES 'Dream Partner'!
A direct-managed store in Kobe joins the 'April Dream' project, providing a space for customers to share their dreams.
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- 📰 Published: March 31, 2026 at 19:55
The concept shop 'Mamemugi Marche' (1st floor of Maruyanagi headquarters), operated by steamed bean, boiled bean, and tsukudani manufacturer Maruyanagi Kokuraya (Higashinada-ku, Kobe; President: Yuji Yanagimoto), has joined the 'April Dream' project hosted by PR TIMES, which encourages people to share the dreams they want to achieve on April 1st. For a limited time, the store has set up a 'Dream Spot' where customers and local residents can share their dreams. Customers are invited to write their dreams on cherry blossom-shaped cards and post them on a cherry tree installed inside the store.
Background of Participation: Why Mamemugi Marche Values 'Dreams'
At 'Mamemugi Marche,' we have been holding initiatives such as having customers write their wishes on strips of paper during the Tanabata season, continuing to create a space to share dreams and thoughts with the local community.
Additionally, at our company, all employees bring their calligraphy at the beginning of each year to announce their resolutions. By putting their resolutions into words and engaging with the dreams and goals of other employees, we encourage each other and push forward toward our goals.
Given this background, we believe there is great value in 'putting dreams and goals into words and sharing them with someone.' We felt that participating in 'April Dream' was an opportunity to spread this sentiment not only within the company but also to the local community. We hope that 'Mamemugi Marche' will become a place where we can talk about dreams with everyone and support positive steps forward. (Mamemugi Marche Store Manager: Kai Okamura)
About 'April Dream'
April Dream is a project launched by PR TIMES in 2020 based on the concept of 'sharing dreams, not lies, on April 1st to create a future filled with dreams.' While lies can surprise or entertain people around you, dreams can be realized by sharing and acting on them, becoming a force that shapes the future. By speaking out and taking action, supporters appear, and you get one step closer to realization. We believe this cycle moves the world forward, and the project aims to create a space where both individuals and companies can talk about their dreams, while also rooting the culture of sharing dreams in Japan. PR TIMES and Dream Partners aim for a future where everyone naturally shares their dreams, leading to support from others and personal action.
About Mamemugi Marche
'Mamemugi Marche' is a shop that conveys Maruyanagi's slogan, 'Passing on the excellence of traditional ingredients to the next generation.' With the theme of 'Easy deliciousness and health from beans, barley, rice, seaweed, and root vegetables,' we propose products that fit your lifestyle, from meals like steamed beans and mochi barley rice balls to snacks like mochi barley chips and mochi barley ohagi. We want to be a store that stays close to your daily life.
Background of Participation: Why Mamemugi Marche Values 'Dreams'
At 'Mamemugi Marche,' we have been holding initiatives such as having customers write their wishes on strips of paper during the Tanabata season, continuing to create a space to share dreams and thoughts with the local community.
Additionally, at our company, all employees bring their calligraphy at the beginning of each year to announce their resolutions. By putting their resolutions into words and engaging with the dreams and goals of other employees, we encourage each other and push forward toward our goals.
Given this background, we believe there is great value in 'putting dreams and goals into words and sharing them with someone.' We felt that participating in 'April Dream' was an opportunity to spread this sentiment not only within the company but also to the local community. We hope that 'Mamemugi Marche' will become a place where we can talk about dreams with everyone and support positive steps forward. (Mamemugi Marche Store Manager: Kai Okamura)
About 'April Dream'
April Dream is a project launched by PR TIMES in 2020 based on the concept of 'sharing dreams, not lies, on April 1st to create a future filled with dreams.' While lies can surprise or entertain people around you, dreams can be realized by sharing and acting on them, becoming a force that shapes the future. By speaking out and taking action, supporters appear, and you get one step closer to realization. We believe this cycle moves the world forward, and the project aims to create a space where both individuals and companies can talk about their dreams, while also rooting the culture of sharing dreams in Japan. PR TIMES and Dream Partners aim for a future where everyone naturally shares their dreams, leading to support from others and personal action.
About Mamemugi Marche
'Mamemugi Marche' is a shop that conveys Maruyanagi's slogan, 'Passing on the excellence of traditional ingredients to the next generation.' With the theme of 'Easy deliciousness and health from beans, barley, rice, seaweed, and root vegetables,' we propose products that fit your lifestyle, from meals like steamed beans and mochi barley rice balls to snacks like mochi barley chips and mochi barley ohagi. We want to be a store that stays close to your daily life.
FAQ
What is Mamemugi Marche?
It is a concept shop by Maruyanagi Kokuraya that proposes healthy ingredients like steamed beans and mochi barley, aiming to support daily life in the community.
What is April Dream?
A project organized by PR TIMES to share dreams instead of lies on April 1st, aiming to create a future filled with dreams.
Can anyone participate in the Dream Spot?
Yes, customers and local residents visiting the store during the period can write their dreams on cherry blossom-shaped cards and display them on the cherry tree in the store.