Asakusa Imagawayaki Tsuki no Usagi Grand Opening at Aeon Mall Rinku Sennan on April 17, 2026, featuring "Ultimate Anko" praised on "Matsuko no Shiranai Sekai" and making its first appearance in Osaka.

On April 17, 2026, a new brand, "Asakusa Imagawayaki Tsuki no Usagi," will open on the 1st floor of Aeon Mall Rinku Sennan. This specialty store offers auspicious Japanese sweets, with Imagawayaki resembling the "moon." The store emphasizes a live kitchen experience and authentic flavors using carefully selected ingredients. The "ultimate anko" is made by KINOAN, a 70-year-old company, using a direct flame copper pot, and was featured on TBS TV's "Matsuko no Shiranai Sekai." It uses large, fragrant Hokkaido Tokachi premium adzuki beans, known for their thin skin and low tannin content, ensuring a refined taste without bitterness. No preservatives or artificial colors are used. The sugar used is "Oni Zara Sugar," a top-grade coarse sugar that has won the Monde Selection gold award for three consecutive years, refined to 99.9% sucrose for a refreshing sweetness. The Imagawayaki dough is made with rich domestic wheat and is completely egg-free, developed through 12 revisions to achieve both fluffiness and moistness, suitable for those with egg allergies. The brand concept links Imagawayaki to the "moon" and rabbits to "leaping forward" and "rising fortune," making it an auspicious gift. Gift sets (5 pieces for 1,000 yen) are available for various occasions. The menu includes classic Tsubuan (red bean paste) and Custard, seasonal Sakura An, and planned Curry flavor. Prices start from 230 yen per piece. The store is located at Aeon Mall Rinku Sennan 1F, 2-1 Rinku Minamihama, Sennan City, Osaka, 598-0048, accessible via a 5-minute walk from Nankai Main Line "Rinku Town Station."