Asakusa Imagawayaki Tsuki no Usagi Grand Opening at Aeon Mall Rinku Sennan on April 17, 2026, featuring "Ultimate Anko" praised on "Matsuko no Shiranai Sekai" and making its first appearance in Osaka.
On April 17, 2026, "Asakusa Imagawayaki Tsuki no Usagi," a specialty store for Imagawayaki (Japanese sweet), will grand open on the 1st floor of Aeon Mall Rinku Sennan in Sennan City, Osaka. The store will feature "ultimate anko" (red bean paste) made by 70-year-old KINOAN, which was praised on the TV show "Matsuko no Shiranai Sekai." Key ingredients include premium Hokkaido Tokachi adzuki beans and Oni Zara Sugar, a three-time Monde Selection gold award winner. The Imagawayaki also uses an egg-free dough, with prices starting from 230 yen per piece. The menu includes classic red bean paste, custard, seasonal cherry blossom red bean paste, and a planned curry flavor.
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- 📰 Published: April 13, 2026 at 18:10
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On April 17, 2026, a new brand, "Asakusa Imagawayaki Tsuki no Usagi," will open on the 1st floor of Aeon Mall Rinku Sennan. This specialty store offers auspicious Japanese sweets, with Imagawayaki resembling the "moon." The store emphasizes a live kitchen experience and authentic flavors using carefully selected ingredients. The "ultimate anko" is made by KINOAN, a 70-year-old company, using a direct flame copper pot, and was featured on TBS TV's "Matsuko no Shiranai Sekai." It uses large, fragrant Hokkaido Tokachi premium adzuki beans, known for their thin skin and low tannin content, ensuring a refined taste without bitterness. No preservatives or artificial colors are used. The sugar used is "Oni Zara Sugar," a top-grade coarse sugar that has won the Monde Selection gold award for three consecutive years, refined to 99.9% sucrose for a refreshing sweetness. The Imagawayaki dough is made with rich domestic wheat and is completely egg-free, developed through 12 revisions to achieve both fluffiness and moistness, suitable for those with egg allergies. The brand concept links Imagawayaki to the "moon" and rabbits to "leaping forward" and "rising fortune," making it an auspicious gift. Gift sets (5 pieces for 1,000 yen) are available for various occasions. The menu includes classic Tsubuan (red bean paste) and Custard, seasonal Sakura An, and planned Curry flavor. Prices start from 230 yen per piece. The store is located at Aeon Mall Rinku Sennan 1F, 2-1 Rinku Minamihama, Sennan City, Osaka, 598-0048, accessible via a 5-minute walk from Nankai Main Line "Rinku Town Station."