Children's Cafeteria × Product Development Hub "LOVE LABO" to Open

Our company supports April Dream, a project to make April 1st a day to announce dreams. This press release is Marshmallow Works' dream.

Marshmallow Works is a brand that creates time and mental space for people by developing products that solve dissatisfaction, inconvenience, and stress in daily life.

As part of April Dream, we announce our goal to establish "LOVE LABO," a community-based children's cafeteria, utilizing profits from our business.

This initiative aims not only to provide meals but also to create a "place" where diverse people gather, support each other, and new values are born.

## ① A place where people connect through food
"LOVE LABO" is envisioned as a place that provides a safe environment for children to eat, while also allowing local people to naturally interact.

By having people from various backgrounds—children, parenting households, seniors, people with disabilities, and those with foreign roots—spend time in the same space, we aim to prevent isolation and foster gentle connections.

We will provide a "place-making" where everyone can have a role and participate, rather than just a "place of support."

## ② A "living lab" connected to product development
Marshmallow Works develops products based on inconveniences and stresses found in daily life.

"LOVE LABO" will also serve as a "living laboratory" where we can directly hear the real voices of children and guardians.

- Small troubles felt during childcare
- Stress and inconvenience in daily life
- Ideas that are truly sought after

We will conduct interviews and monitoring on these points and connect them to new product development.

By building a system where the resolution of social issues and product development circulate, we aim to provide more essential value.

## ③ A hub connecting communities and businesses
"LOVE LABO" also aims to function as a hub where companies and organizations from within and outside the region can get involved.

Utilizing the products, services, and expertise that companies possess, we will create opportunities for support and information provision for diverse people in the community.

Furthermore, for companies, it aims to be a place where they can encounter the real voices of consumers, leading to the creation of new value.

By connecting communities, businesses, and consumers in a two-way manner, we will contribute to the formation of a sustainable community.

## ④ Aiming for both business and social contribution
This initiative aims to operate sustainably by utilizing the profits obtained from Marshmallow Works' business.

"Creating good products" leads to "creating a good cycle for society."

This is a challenge to realize such a way of doing business.

Marshmallow Works will continue to provide value to society through both axes: products that improve daily life and the creation of places where people connect.

*April Dream is a project where companies announce their dreams on April 1st.
The content described in this release is a future vision that Marshmallow Works aims to realize.

Marshmallow Works
Marshmallow Works is a brand that focuses on product planning for items that make daily life easier, more enjoyable, and smarter. As a mother of two children aged 5 and 1, she shapes ideas born from real-life "troubles!"
The first project, "Whole Shopping Basket Insulated Bag," was released on Makuake. It achieved its crowdfunding goal within 12 hours and received significant feedback from many supporters, including being featured on Yahoo! News TOP and appearing on Mezamashi TV. The second project, "Toss-in, Pull-out Laundry Time-saving Shelf," also received positive reviews and is now generally available on Rakuten Ichiba and Amazon. We continue to diligently develop items that cater to daily life.