From "VTubers" to "Next-Gen Gachapon"! 300 Companies Gather at Japan's Largest Marketing Exhibition: "26th Marketing Week - Spring 2026"
Marketing Week Spring 2026 is set to be held, bringing together the latest technologies and industry trends.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 21:09
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1392h 18m after Published)
RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Takeshi Tanaka) will host the "26th Marketing Week - Spring 2026" (commonly known as MaS), one of Japan's largest marketing exhibitions, at Tokyo Big Sight for three days from April 22 (Wed) to April 24 (Fri), 2026.
See, Touch, and Compare: The Latest Technologies and the Forefront of Reiwa-Era Marketing Gather Under One Roof
This exhibition is one of Japan's largest BtoB trade shows, consisting of nine specialized exhibitions covering the entire marketing industry. This year's spring edition features a wide lineup of approximately 300 companies offering the latest solutions, ranging from "AI technology" to address the intensifying labor shortage in companies, to "video generation tools" that cater to the time-performance (Taipa) orientation of social media, and "experiential solutions" to increase brand fans.
<Event Overview>
Exhibition Name: 26th Marketing Week - Spring 2026 (Commonly known as MaS)
Dates: April 22 (Wed) - 24 (Fri), 2026, 10:00 - 17:00
Venue: Tokyo Big Sight
Organizer: RX Japan Ltd.
Number of Exhibitors: Approx. 300 (planned)
Number of Visitors: Approx. 20,000 (expected)
Official Website: https://www.marketing-week.jp/spring/ja-jp.html
Press Registration: https://www.marketing-week.jp/hub/ja-jp/press.html
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FAQ
What is the name of the marketing exhibition being held in Tokyo?
The marketing exhibition is called the "26th Marketing Week - Spring 2026", commonly known as MaS.
When and where will the 26th Marketing Week - Spring 2026 take place?
The exhibition will be held at Tokyo Big Sight from April 22 (Wed) to April 24 (Fri), 2026.
Approximately how many companies are expected to exhibit at the event?
Approximately 300 companies are planned to exhibit at the 26th Marketing Week - Spring 2026.
What types of solutions will be showcased at the exhibition?
The exhibition will feature solutions ranging from AI technology to address labor shortages, video generation tools for social media, and experiential solutions to increase brand fans.
Who is the organizer of the 26th Marketing Week - Spring 2026?
The organizer of the 26th Marketing Week - Spring 2026 is RX Japan Ltd.