From "VTubers" to "Next-Gen Gachapon"! 300 Companies Gather at Japan's Largest Marketing Exhibition: "26th Marketing Week - Spring 2026"
Marketing Week Spring 2026 is set to be held, bringing together the latest technologies and industry trends.
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- 📰 Published: March 29, 2026 at 21:09
RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Takeshi Tanaka) will host the "26th Marketing Week - Spring 2026" (commonly known as MaS), one of Japan's largest marketing exhibitions, at Tokyo Big Sight for three days from April 22 (Wed) to April 24 (Fri), 2026.
See, Touch, and Compare: The Latest Technologies and the Forefront of Reiwa-Era Marketing Gather Under One Roof
This exhibition is one of Japan's largest BtoB trade shows, consisting of nine specialized exhibitions covering the entire marketing industry. This year's spring edition features a wide lineup of approximately 300 companies offering the latest solutions, ranging from "AI technology" to address the intensifying labor shortage in companies, to "video generation tools" that cater to the time-performance (Taipa) orientation of social media, and "experiential solutions" to increase brand fans.
<Event Overview>
Exhibition Name: 26th Marketing Week - Spring 2026 (Commonly known as MaS)
Dates: April 22 (Wed) - 24 (Fri), 2026, 10:00 - 17:00
Venue: Tokyo Big Sight
Organizer: RX Japan Ltd.
Number of Exhibitors: Approx. 300 (planned)
Number of Visitors: Approx. 20,000 (expected)
Official Website: https://www.marketing-week.jp/spring/ja-jp.html
Press Registration: https://www.marketing-week.jp/hub/ja-jp/press.html
[Recommended] 3 Notable Trends and Examples of Exhibited Products
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