From "VTubers" to "Next-Gen Gachapon"! 300 Companies Gather at Japan's Largest Marketing Exhibition: "26th Marketing Week - Spring 2026"
Marketing Week Spring 2026 is set to be held, bringing together the latest technologies and industry trends.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:16
- 🔍 Collected: March 28, 2026 at 21:59 (21h 42m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 02:02 (412h 2m after Collected)
RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Takeshi Tanaka) will host the "26th Marketing Week - Spring 2026" (commonly known as MaS), one of Japan's largest marketing exhibitions, at Tokyo Big Sight for three days from April 22 (Wed) to April 24 (Fri), 2026.
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This exhibition is one of Japan's largest BtoB trade shows, consisting of nine specialized exhibitions covering the entire marketing industry. This year's spring edition features a wide lineup of approximately 300 companies offering the latest solutions, ranging from "AI technology" to address the intensifying labor shortage in companies, to "video generation tools" that cater to the time-performance (Taipa) orientation of social media, and "experiential solutions" to increase brand fans.
<Event Overview>
Exhibition Name: 26th Marketing Week - Spring 2026 (Commonly known as MaS)
Dates: April 22 (Wed) - 24 (Fri), 2026, 10:00 - 17:00
Venue: Tokyo Big Sight
Organizer: RX Japan Ltd.
Number of Exhibitors: Approx. 300 (planned)
Number of Visitors: Approx. 20,000 (expected)
Official Website: https://www.marketing-week.jp/spring/ja-jp.html
Press Registration: https://www.marketing-week.jp/hub/ja-jp/press.html
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FAQ
What is the official name and abbreviation of the exhibition mentioned in the article?
The official name is the 26th Marketing Week - Spring 2026, which is commonly known as MaS.
Who is organizing the 26th Marketing Week - Spring 2026 exhibition?
The exhibition is organized by RX Japan Ltd., which has its headquarters in Chuo-ku, Tokyo.
When and where will the 26th Marketing Week - Spring 2026 take place?
It will take place at Tokyo Big Sight for three days from April 22 to April 24 in the year 2026.
How many companies are expected to exhibit and how many visitors are anticipated?
Approximately 300 companies are planned to exhibit, and around 20,000 visitors are expected to attend.
What are the specialized solutions that will be featured in this spring edition?
The exhibition will feature solutions ranging from AI technology to video generation tools and experiential solutions.