Premium dog food manufacturer "POCHI" (Management: Marketing Partner Co., Ltd.; Headquarters: Shinjuku-ku, Tokyo; President: Masato Taichi; Tel: 03-6772-8194; https://www.pochi.co.jp/) will begin a campaign on Friday, March 27, offering a 500-yen off coupon that can be used for "Sakura Meat (horse meat) items" in celebration of spring. A 500-yen off coupon will be presented with purchases of 3,000 yen or more from the horse meat category on the "POCHI" sales site.

Horse meat is low-calorie, low-fat, and high-protein Horse meat is low in calories, low in fat, and high in protein, making it recommended not only for building a healthy body for dogs but also for dogs on a diet and senior dogs. Why not choose healthy and delicious horse meat for meal toppings or treats?

Campaign-eligible "Sakura Meat Items" ・POCHI Horse Meat Pot-au-feu 100g ・POCHI Horse Meat Mince 80g ・POCHI Minestrone 80g ・POCHI Horse Meat Thick Soup 60g, etc.

Website ・《POCHI》 "Spring in Full Bloom! Horse Meat Category 500-yen Coupon & Spring-themed Sakura Meat Item Pickup" page https://www.pochi.co.jp/ext/magazine/2026/03/shop-pochi20260327.html

・Premium Dog Food Specialty Store/Online Shop "Pochi no Shiawase" Official Site https://www.pochi.co.jp/

"POCHI" wishes for true "dog happiness" through reliable products "Doing what we can for the happiness of dogs"

"POCHI," a pioneer in premium dog food select shops, was born in 1998. It started as a mail-order catalog for pet products carefully selected from around the world, and later transitioned into an e-commerce select shop specializing in pet food. At the time of its founding, information on pet food was still developing, and in reality, a lot of "sloppy" information was circulating. Amidst this, a unique "POCHI" culture was fostered: to investigate everything ourselves and not handle products unless we were convinced of their quality. POCHI was the only mail-order catalog that provided detailed information on product commitment, nutritional components, photos of the product contents, and even how to feed them.

Today, there are many shops on the internet. When thinking about why people choose POCHI among the many options, we want you to know the thoughts and philosophies that have been nurtured as our DNA since our founding.

"Development of original complete nutritional food" We had long carried a wide range of original nutritional supplements, treats, and supplements, but in 2016, we began developing original complete nutritional foods with the desire to "make dog meals more enjoyable."

Starting with the launch of the "POCHI The Dog Food" series, a complete nutritional food that allows you to enjoy daily toppings according to your dog's personality, we released the "POCHI The Dog Food Aging Care (currently Aging Care Senior)" series in 2020, designed for dogs starting at age 3. In 2023, we began developing therapeutic diets, launching the super-premium quality "POCHI Therapeutic Diet for Dogs: Kidney Care Fresh Chicken" that same year, and the "POCHI Therapeutic Diet for Dogs: Digestive Care Low Fat Fresh Turkey" in 2024. Furthermore, in 2025, we teamed up with the magazine "RETRIEVER" to launch "POCHI Medium Large Breed," a delicious complete nutritional food using raw meat that addresses the concerns of medium and large dogs, and also released the "POCHI Body Health" series, a complete nutritional food for building a beautiful body.

Through more than 20 years of changes and twists and turns, POCHI is where it is today. From our founding to the present day, we have strived to provide as detailed ingredient labeling as possible, and we sincerely hope that through reliable products, you can grasp true "dog happiness."

For your first order, please use the "Hajimete Box" (Limited quantity, 0 yen shipping for first-time orders*) We have prepared a trial set (equivalent to 62.8% off the regular price) for first-time customers to easily experience <POCHI>. First, please order the trial set, and if you like it, you can purchase various items individually.

<POCHI> Hajimete Box https://www.pochi.co.jp/ext/hajimetebox.html

* "POCHI First-time Limited Hajimete Box" is a product exclusively for those shopping at POCHI for the first time. * Contents may change depending on the season. * Limited to one per person. * The project may be changed or canceled without notice due to circumstances. * 0 yen shipping for the first order excludes Okinawa and remote islands.

FACT BOX

  • Source: PR TIMES
  • Category: campaign