Naha City, Okinawa, Partners with 'Oikura' for Reuse Initiative

Overview Naha City, Okinawa, and MarketEnterprise have entered into a partnership agreement aimed at resolving local community issues through reuse. Starting May 19, 2026 (Tue), they will begin a collaboration using 'Oikura,' a reuse platform operated by MarketEnterprise. The initiative aims to reduce waste and foster a circular economy in Naha City by establishing a mechanism to reuse rather than discard unwanted items.

Background Naha City has been facing challenges, including an aging population making it difficult for citizens to move bulky waste, and a significant portion of discarded waste containing reusable items. The partnership was formed as the needs of both parties aligned with MarketEnterprise's vision of being an 'optimization trading company for a sustainable society.'

Solutions Offered by 'Oikura' 'Oikura' is a platform where users can submit a bulk assessment request and compare quotes from reuse shops across Japan. While Naha City conducts door-to-door collection, large or heavy items are difficult for citizens to move. 'Oikura' provides on-site pickup services, including assistance with moving heavy items out of the home. There is no cost to the city or citizens for using this service.

Future Prospects Starting at 3:00 PM on May 19 (Tue), information will be published on the Naha City website, enabling citizens to request bulk assessments. This initiative is expected to reduce waste volume and treatment costs, change citizen attitudes toward reuse, and contribute to a circular economy.