[July 2026 Seminar Schedule] Marketing Research Association to Hold 7 Courses Including Ready-to-Eat (Prepared Foods/Frozen Foods) Market Research, Product Planning, and Kids/Family Market Marketing Strategy

July 2026 Public Seminar Schedule

Product Planning ● Create Products That Are Supported Long-Term with a Single Sheet! Product Planning Marketing Basic Course July 3 (Fri)

https://www.marken.co.jp/seminar/006598post_219.php Using a single sheet created by an instructor who is a former P&G employee and now teaches marketing theory at a university, you can systematically learn the overall picture of product planning, from environmental analysis to customer experience design, in 4 hours. Recommended for those who want to firmly grasp the basics. Instructor: Makoto Isono, Professor, Faculty of Business Administration, Tottori University of Environmental Studies

Branding ● Sell Without Price Wars! How to Foster High-Value-Added Brands and Design Strategy July 8 (Wed)

https://www.marken.co.jp/seminar/006517post_167.php This seminar systematically explains everything from the definition of added value, idea generation methods to change competitive axes, strategic design including price, sales channels, and target audience, and further, methods for "verbalizing and visualizing" value to communicate it. Hints are here for those who are troubled by "Why isn't the value communicated and prices are falling!" Instructor: Hiroyuki Okada, Representative Director, B.I.P. Japan Inc.

Marketing ● Enhance Purchase Resolution with Receipts, Searches, and AI! The Future of the Ready-to-Eat Market (Prepared Foods, Frozen Foods, etc.) and Hints for Planning and Development July 9 (Thu)

https://www.marken.co.jp/seminar/006597post_218.php This is a practical seminar that analyzes trends in the ready-to-eat market (prepared foods, frozen foods, etc.) from multiple angles, and deciphers consumer realities by combining receipt data and search data. We will also cover upcoming food trends. Instructor: Kazuho Kodama, Food Future Research Lab, Nippon Shokken Holdings Co., Ltd.

Product Planning ● "I've been wanting something like this!" How to Generate and Present Product Planning Ideas July 16 (Thu)

https://www.marken.co.jp/seminar/006567post_203.php The instructor, who has handled numerous award-winning and hit products, will explain how to generate and evaluate ideas, how to present them instantly to internal and external stakeholders, and how to translate them into feasible plans, with abundant examples from stationery, daily necessities, and confectionery. Instructor: Kazuya Ishikawa, Idea Creator

Marketing ● Direct from a Baby Product Marketer! Marketing Strategies to Sell Existing Products in the Children's Market / Sell Them Even Better July 22 (Wed)

https://www.marken.co.jp/seminar/006595post_217.php This seminar features an expert with approximately 20 years of experience in the baby product industry who has created hit products through customer dialogue. The speaker will unravel the reasons for poor sales from the "dual structure of parent and child" unique to the children's market and review how to perceive competitors and customers using a framework. Instructor: Hiroko Ichise, Research & Marketing Planner, Seven Representative

BtoB Sales Strength Enhancement ● [Free Seminar] How to Create Sales Talent and Organizations That Generate Their Own Leads July 28 (Tue)

https://www.marken.co.jp/seminar/006601post_221.php This seminar explains the key points for talent development and organizational structuring necessary to transition from "salespeople who respond to requested leads" to "salespeople who can generate their own leads," with actual case examples. Highly recommended for those aiming to break away from "passive sales" and for managers struggling with organizational building. Instructor: Takahiro Ito, Representative Director, Social Industrial Innovation Co., Ltd.

Design Marketing ● Hone Your Ability to Create "Communicative Designs" Aligned with Marketing Strategy Design Marketing Seminar Basic Course July 29 (Wed)

https://www.marken.co.jp/seminar/006602post_222.php This seminar explains everything from basic design principles to specific examples and the latest trends from a marketing perspective. It also introduces new design development methods using generative AI and points for effective utilization. Recommended for those who want to acquire the ability to design "communicative designs"!

Seminar schedules from August onwards can be confirmed at the URL below. https://www.marken.co.jp/seminar/

Marketing Research Association Inc.

Marketing Research Association Inc.

Since its establishment in 1960, Marketing Research Association Inc. has been supporting the development of human resources and organizations with a marketing orientation and the creation of mechanisms for customers to continue choosing them, focusing on four areas: "Marketing Support," "BtoC Sales Strength Enhancement," "Retail Sales Strength Enhancement," and "BtoB Sales Strength Enhancement," through various methods such as public seminars, in-house training, and consulting.

The seminars listed above can also be conducted as in-house training. Please feel free to contact us.

● Public Seminar (Online/In-person) Schedule https://www.marken.co.jp/seminar/

【Company Profile】

Marketing Research Association Inc.

COSMIC BLDG 2F, 1-2-8 Shiba-Daimon, Minato-ku, Tokyo 105-0012

Representative Director: Shingo Hirabayashi

Business Activities: Education and Training Services, Marketing Research Services, Consulting Services, Public Seminar Services, Planning and Production Services

Established: 1962

https://www.marken.co.jp/