Check Before Autumn/Winter Half-Year Proposals! Online Seminar on Maximizing Adopted Products and Proposal Sales Methods to be Held on May 28 by Marketing Research Association Co., Ltd.
Marketing Research Association Co., Ltd. will hold an online seminar on May 28, 2026, titled "Maximizing Adopted Products and Proposal Sales Methods." This seminar is for sales representatives and buyers in the distribution industry who want to balance proposals for high-value products and general-purpose, low-priced products. Masaki Senda, a former retail professional, will be the lecturer.
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Online Seminar on Maximizing Adopted Products and Proposal Sales Methods to be Held on May 28, 2026
Are you struggling to balance promoting high-value products with existing general-purpose, low-priced products?
"I want to propose new products, but they are not adopted."
"I'm worried that pushing high-value products might lead to the removal of existing adopted products."
"I want to re-organize what buyers prioritize when making decisions."
This seminar is recommended for those who have such concerns.
Recently, in the distribution industry, the importance of "differentiation" is increasing, but high-value products often face high adoption hurdles, making it difficult for proposals to pass. Behind this, there are cases where there is a gap in judgment criteria and thinking between buyers and manufacturer sales representatives.
In this seminar, while organizing what buyers look at when deciding on adoption, we will explain the approach and techniques for balancing proposals for high-value products and general-purpose, low-priced products.
This seminar is especially recommended for those who want to learn the following points:
・How to proceed with proposals to increase the adoption rate of high-value products
・Buyer's perspective on "offense" and "defense"
・Points for balancing product proposals with different price ranges
・Tips for designing proposals that make buyers say, "Let's try this."
The lecturer, who comes from the retail industry and is currently involved in training store managers and buyers, will provide specific explanations from a field perspective. If you want to review your proposal methods before the autumn/winter half-year proposals, please join us.
View Details
Lecturer: Masaki Senda
Representative Director, Senda Kyodai Co., Ltd.
Born from the 7&i Group. After gaining on-site experience in GMS operations, including store operation management and staff training, he served as a specialist in SV and VMD roles, store development, and product development marketing, then moved into management. In 2015, he became independent as a small and medium-sized enterprise management consultant. In 2017, he established Senda Kyodai Co., Ltd. and assumed the position of Representative Director.
Currently, he maintains deep ties with the retail industry, supporting the education of store managers and buyers for major retail groups, and also conducting consulting work. His practical support style, which integrates approximately 20 years of retail experience with management theory, is highly regarded for its persuasiveness.
His unique method includes "3S Composition®," a store operation management method that integrates and controls "Sales, Store Layout, and Inventory."
Part-time lecturer at Sanno University, main instructor for the registered training course for small and medium-sized enterprise management consultants. Author of: "How to Train Young Subordinates in the Era of Work Style Reform" (Selva Publishing), etc.
Seminar Program:
1. Understanding the Buyer's Perspective: To promote the adoption and distribution of high-value and general-purpose products
(1) The buyer's five perspectives: "3 for offense + 2 for defense"
(2) How to balance proposals for high-value and general-purpose products
2. Understanding Targets and 4Ps in Retail
(1) Five roles within product assortment
(2) Understanding the marketing mix: Differences in thinking from manufacturing
(3) Two main types of retail targets: Mass target and main target
(4) Key points for approaching the mass segment
(5) Key points for approaching the main target to expand support
3. Proposal Methods for Balancing the Adoption of High-Value and General-Purpose Products
(1) Preparing proposals to align with the buyer's perspective
① Understanding the client company's strategy ~ who they are trying to gain support from and how
② Organizing the characteristics of your own products ~ target and needs, product specifications and characteristic comparison (high-value/general-purpose products)
③ Grasping the market in the proposal field ~ identifying competing products for comparison
④ Evaluating in comparison with competing products ~ evaluating in comparison with competing products according to the client company's strategy
(2) Methods for eliciting buyer's thoughts
① Methods for confirming interests and concerns
② Methods for delving deeper into requests
★Introducing an image that can be used immediately on site★
③ Confirming indicators required for general-purpose products and differentiated products
・Quantitative aspects: sales, gross profit, loss, out-of-stock rate, customer count, PI value, synergy product...
・Qualitative aspects: multi-faceted evaluation of lifestyle and needs responsiveness, etc.
4. Techniques to Practice in Proposals
(1) Unifying the purpose of simultaneously stocking high-value and general-purpose products
① Explaining based on customer needs ② Explaining effects quantitatively
(2) Proposing sales methods
① Creating a shelf allocation plan that activates comparative purchasing (including other products)
② Proposals by store size:工夫の仕方 for small store patterns
(3) Post-introduction support ~ Follow-up proposals
5: Summary and Q&A
Event Overview:
Date and Time: May 28, 2026 (Thursday) 13:00~17:00
Method: Online Seminar *Limited-time archive viewing available
Fee: 33,000 yen per person (tax included)
View Details
Marketing Research Association
[Organizer]
Marketing Research Association Co., Ltd.
Marketing Research Association was established in 1960.
Are you struggling to balance promoting high-value products with existing general-purpose, low-priced products?
"I want to propose new products, but they are not adopted."
"I'm worried that pushing high-value products might lead to the removal of existing adopted products."
"I want to re-organize what buyers prioritize when making decisions."
This seminar is recommended for those who have such concerns.
Recently, in the distribution industry, the importance of "differentiation" is increasing, but high-value products often face high adoption hurdles, making it difficult for proposals to pass. Behind this, there are cases where there is a gap in judgment criteria and thinking between buyers and manufacturer sales representatives.
In this seminar, while organizing what buyers look at when deciding on adoption, we will explain the approach and techniques for balancing proposals for high-value products and general-purpose, low-priced products.
This seminar is especially recommended for those who want to learn the following points:
・How to proceed with proposals to increase the adoption rate of high-value products
・Buyer's perspective on "offense" and "defense"
・Points for balancing product proposals with different price ranges
・Tips for designing proposals that make buyers say, "Let's try this."
The lecturer, who comes from the retail industry and is currently involved in training store managers and buyers, will provide specific explanations from a field perspective. If you want to review your proposal methods before the autumn/winter half-year proposals, please join us.
View Details
Lecturer: Masaki Senda
Representative Director, Senda Kyodai Co., Ltd.
Born from the 7&i Group. After gaining on-site experience in GMS operations, including store operation management and staff training, he served as a specialist in SV and VMD roles, store development, and product development marketing, then moved into management. In 2015, he became independent as a small and medium-sized enterprise management consultant. In 2017, he established Senda Kyodai Co., Ltd. and assumed the position of Representative Director.
Currently, he maintains deep ties with the retail industry, supporting the education of store managers and buyers for major retail groups, and also conducting consulting work. His practical support style, which integrates approximately 20 years of retail experience with management theory, is highly regarded for its persuasiveness.
His unique method includes "3S Composition®," a store operation management method that integrates and controls "Sales, Store Layout, and Inventory."
Part-time lecturer at Sanno University, main instructor for the registered training course for small and medium-sized enterprise management consultants. Author of: "How to Train Young Subordinates in the Era of Work Style Reform" (Selva Publishing), etc.
Seminar Program:
1. Understanding the Buyer's Perspective: To promote the adoption and distribution of high-value and general-purpose products
(1) The buyer's five perspectives: "3 for offense + 2 for defense"
(2) How to balance proposals for high-value and general-purpose products
2. Understanding Targets and 4Ps in Retail
(1) Five roles within product assortment
(2) Understanding the marketing mix: Differences in thinking from manufacturing
(3) Two main types of retail targets: Mass target and main target
(4) Key points for approaching the mass segment
(5) Key points for approaching the main target to expand support
3. Proposal Methods for Balancing the Adoption of High-Value and General-Purpose Products
(1) Preparing proposals to align with the buyer's perspective
① Understanding the client company's strategy ~ who they are trying to gain support from and how
② Organizing the characteristics of your own products ~ target and needs, product specifications and characteristic comparison (high-value/general-purpose products)
③ Grasping the market in the proposal field ~ identifying competing products for comparison
④ Evaluating in comparison with competing products ~ evaluating in comparison with competing products according to the client company's strategy
(2) Methods for eliciting buyer's thoughts
① Methods for confirming interests and concerns
② Methods for delving deeper into requests
★Introducing an image that can be used immediately on site★
③ Confirming indicators required for general-purpose products and differentiated products
・Quantitative aspects: sales, gross profit, loss, out-of-stock rate, customer count, PI value, synergy product...
・Qualitative aspects: multi-faceted evaluation of lifestyle and needs responsiveness, etc.
4. Techniques to Practice in Proposals
(1) Unifying the purpose of simultaneously stocking high-value and general-purpose products
① Explaining based on customer needs ② Explaining effects quantitatively
(2) Proposing sales methods
① Creating a shelf allocation plan that activates comparative purchasing (including other products)
② Proposals by store size:工夫の仕方 for small store patterns
(3) Post-introduction support ~ Follow-up proposals
5: Summary and Q&A
Event Overview:
Date and Time: May 28, 2026 (Thursday) 13:00~17:00
Method: Online Seminar *Limited-time archive viewing available
Fee: 33,000 yen per person (tax included)
View Details
Marketing Research Association
[Organizer]
Marketing Research Association Co., Ltd.
Marketing Research Association was established in 1960.